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| Area：Zhengzhou | Type：Outdoors | Frequency：60 |
| Address：Southwest corner of the intersection of Hanghai East Road and Jingkai 8th Avenue | Format：light show | Duration：15s |
| Location：Jianhai International Center | Min Qty：1 | Operating Time：7-22o'clock |
| Size：（27.7+53） m（w） x 76m（h）=6133.2㎡ | Min Period：hour |
Located at the southwest corner of the intersection of Hanghai Road and 8th Avenue in the Zhengzhou Economic and Technological Development Zone, it is situated in the core area of the 'Zheng-Bian Integration' development. It serves as the southern city gateway and commercial traffic hub of Zhengzhou, forming high-density urban touchpoints. With a twin-tower structure and glass curtain wall design, it has a clear outline and grand scale. In the unobstructed surrounding environment, it offers 360° full-area visibility, making it the most recognizable nighttime landmark in southern Zhengzhou.
Connected to Metro Lines 5 and 11 and surrounded by multiple bus routes, with Hanghai Road being a city expressway with heavy daily traffic, it sees a daily flow of 700,000 people and vehicles, covering business elites, car owners, tourists, and high-spending community residents. The unobstructed 5-kilometer view covers highways, high-speed rails, airports, and the main city, reaching a city population of over one million. Single exposures reach tens of thousands of people, with a cost per thousand far lower than traditional outdoor advertising.
The media is positioned atop the building with an extremely wide view, free of any obstructions. The high-definition large screen can present highly impactful dynamic images at night. Whether it is for people in nearby squares or vehicles passing from a distance, it achieves excellent visual reach and brand recall. The daily pedestrian flow around the media can reach 500,000 people per day, allowing frequent exposure to nearby community residents, business crowds, and mobile shoppers.
Located at the prime intersection of Hanghai East Road and Eighth Avenue, connected to the Beijing-Hong Kong-Macau Expressway and major urban roads, it accommodates high-speed traffic and vehicles on main roads, and links core areas such as the High-Speed Rail East Station Free Trade Zone. The surrounding area gathers a massive number of office buildings, industrial parks, mature commercial districts, and communities, with a stable daily foot and vehicle traffic of 700,000. Its coverage radius far exceeds that of regular large screens, achieving wide-ranging, no-blind-spot exposure and communication.
The light show boosts surrounding dining and retail nighttime traffic by 35%, forming a positive cycle of “media-driven traffic → consumption conversion → rental value increase.” As a large-scale building with light and shadow media, it combines four core investment values: stable cash flow, landmark rarity, low operating costs, and high appreciation potential. Its value lies not only in visual impact but also in establishing a quantifiable, replicable, and tradeable new model for nighttime advertising.
As a landmark nightscape in the Economic Development Zone, the light and shadow effects are spectacular and highly visually recognizable, naturally possessing check-in and sharing attributes. It easily prompts citizens to take photos, create short videos, and share on social media, achieving a dual transmission effect of “offline exposure → online sharing → secondary influence,” leveraging low costs to drive full-network traffic and amplify brand communication, creating a breakout-like dissemination effect.
The Jianghai International Center Light Show is the southeastern gateway of Zhengzhou and a core super light-and-shadow media of the Economic Development Zone, combining city promotion, brand communication, and cultural tourism check-in value. Together with the Zhengdong New District E-commerce Building Light Show, it forms an “east-west echo,” jointly creating a matrix of nightscape landmarks in Zhengzhou.
