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- Media Map
| Area：Shenzhen | Type：Metro | Frequency：120 |
| Address：Shenzhen Bay MixC | Format：led | Duration：15s |
| Location：Subway Passage Link Corridor Area A | Min Qty：2 | Operating Time：8-23o'clock |
| Size：68㎡ | Min Period：week |
Located in the core CBD hub of Houhai, Nanshan District, it seamlessly connects the underground exit flow of Houhai Station on Metro Lines 2 and 11 with the main commercial area of Phase I of Shenzhen Bay MixC. It is the only core visual media point in the area that integrates underground transportation and high-end commerce, fully covering subway commuters, office workers, city-wide fashion consumers, and tourism check-in crowds, with peak audience flow doubling. It serves as a landmark-level immersive digital media in the business district.
Surrounded by 50 Grade-A office buildings, Chunsun headquarters, and high-end residences, the density of high-net-worth individuals within 3 kilometers is the highest in the city. Houhai Station on Line 11 directly receives an average daily subway flow of 80,000, accounting for 65% of the mall's total flow, covering all-day commuting and shopping. Connected to the subway, MixC Phase I, and the sunken plaza, it ensures 100% mandatory reach with no detours, with a dwell time of 15–30 seconds, significantly higher than ordinary media.
The underground space has been upgraded into an immersive digital art check-in site, enhancing the top-luxury tone of the business district and increasing customer conversion rates. With an average daily subway flow of 80,000 and 120,000 on weekends/holidays, the annual flow reaches 29 million, precisely reaching high-net-worth individuals. It offers a high-end image, frequent exposure, and social sharing value far exceeding traditional outdoor media in both quality and quantity, with a reach rate of 95% and a memory improvement of 40%.
The enclosed underground passage minimizes environmental distractions and naturally focuses sightlines. Pedestrians have sufficient time to stop and walk, making memory retention stronger and brand impression more solid compared to fleeting outdoor screens. It effectively eliminates worthless general traffic, targeting only precise, high-quality, effective audiences.
Located in the core area of the Houhai Headquarters Base in Nanshan District, Shenzhen, it is a key link connecting Houhai Station on Metro Line 11 with the high-end commercial complex Shenzhen Bay MixC. It is not just an advertising space but the 'golden artery' of Shenzhen Houhai CBD. With the exclusivity of its 200-meter-long passageway, daily high-end traffic of over one million, and direct connection to luxury shopping malls, it offers significant conversion potential.
As the only or main passage linking the metro and the mall, it covers full-time traffic during morning and evening commutes as well as weekend shopping. Brands advertised here can achieve frequent repeated exposure, deepening brand memory. The passageway has a relatively enclosed environment with uniform lighting, and the LED screen’s brightness and dynamic visuals have absolute visual dominance within the passage. Pedestrians move relatively slowly here, providing ample time for effective ad communication.
This screen is the only curved giant screen in Houhai CBD that must be passed when going from the metro to MixC underground. Its core advantages lie in premium location, high-net-worth traffic, ultra-clear immersive visuals, guaranteed exposure, and social media sharing. As the only curved landmark screen on the underground route from metro to mall in Houhai CBD, its value far exceeds regular outdoor advertising, making it a low-risk, high-return, long-term premium media asset with strong scarcity and irreplaceability.
The Metro Corridor Section A LED is a prime physical media asset in terms of location, rigid traffic, stable returns, extremely simple operation, value preservation, resistance to depreciation, and high-end audience. It is suitable for cautious long-term holdings to simultaneously enjoy the annual appreciation brought by the commercial area's development and is a low-risk, high-certainty preferred investment in today’s media landscape.
