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- Specs
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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：90 |
| Address：Intersection of Jiefang East Road and Gan'en South Road | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：19.2m(W)X10.8m(H)= 207.36㎡ | Min Period：week |
Located at the core intersection of Dongfang City's main business district, adjacent to the high-speed rail station, bus station, and main roads, it is a key node for both pedestrian and vehicle traffic. It covers over 10,000 vehicles and more than 30,000 pedestrians daily, with 100% guaranteed audience exposure without blind spots. The extra-large exterior LED screen combines dynamic video, high-definition images, and stunning sound effects, creating a visual impact far beyond traditional static advertisements, enhancing brand favorability and reach by over 30%.
The screen is installed on the outer wall of the Wanda Plaza entrance, directly facing the main entrance pathway, targeting the primary flow of pedestrians entering and exiting the mall. It provides high-frequency visual reach to consumers and covers the main routes of mall traffic, serving as the first visual interface for customers entering the business district. The screen faces the Civic Square and main traffic routes, accurately reaching mainstream consumer groups for shopping, leisure, and dining, as well as effectively targeting surrounding areas.
The main building facade of Wanda Plaza has an open view with no obstructions, providing 360° visibility. The audience has 100% forced exposure, achieving effectiveness far beyond traditional outdoor advertising. Advertisement content is played in 15-second loops, with over 90 plays daily to ensure continuous exposure. Daily traffic is stable, with surges during holidays, providing brands with a continuous and stable communication foundation.
As the core communication hub of the western Hainan business district, it leverages five major advantages: prime location, forced exposure, dynamic impact, all-time visibility, and authoritative endorsement, making it the preferred media choice for brands to deeply cultivate the western Hainan market and achieve efficient communication.
The main building facade of Wanda Plaza, located at the intersection of Gan'en South Road and Yong'an East Road in Dongfang City, is situated in the core commercial district of the city, adjacent to the bus station and high-speed railway station. It serves as a dual hub for both city transportation and consumer traffic, with an average daily coverage of over 50,000 people in terms of vehicle and pedestrian flow. The area offers a wide, unobstructed view with a visible distance of over 300 meters, covering surrounding main roads, commercial plazas, communities, and vehicles for comprehensive dissemination.
LED displays leverage five core advantages: prime location, massive traffic, high-definition dynamics, full-time exposure, and authoritative endorsement, creating the 'golden touchpoint' for outdoor communication in Western Hainan. It is the optimal outdoor media choice for brands to achieve 'one-time placement, citywide coverage, high-frequency reach, and efficient conversion,' providing strong communication support for brands to penetrate the Western Hainan market.
Wanda Plaza integrates shopping, dining, entertainment, and leisure, housing 180 well-known brands, providing naturally high-traffic scenarios for advertisements. Audiences cannot avoid dynamic, high-definition visuals while shopping, waiting for transportation, parking, or passing through, significantly increasing ad exposure and recall rates. LED ad recall rates increase by 300% compared to traditional advertising, offering brands an efficient, precise, and high-value communication solution.
The LED large screen reaches hundreds of thousands of potential consumers daily, achieving natural high-frequency exposure without additional traffic costs. Every display campaign can accurately reach potential customers with consumption needs, achieving marketing effects where exposure directly translates into conversion.
