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- Media Map
| Area：Ningbo | Type：airport | Frequency：0 |
| Address：Ningbo Lishe International Airport | Format：bulletin board | Duration：0 |
| Location：Outside the domestic and international jet bridges of T2 | Min Qty：14 | |
| Size：2.6×10m | Min Period：month |
Located on the outer side of the T2 domestic and international boarding bridges, it is the only passage for passengers to board and disembark, with no detours and unobstructed views, achieving a 100% reach rate, reaching an average of 60,000 people per day, and covering 16.1 million people annually. The exposed base continues to grow. Fourteen double-sided billboards cover both domestic and international, departures and arrivals, reaching departing passengers during the day and arriving passengers at night. Daily exposure doubles, with long-term 24-hour display, leaving no time-slot blind spots, and the frequency of exposure far exceeds ordinary advertising media.
Boarding and disembarking is a golden window period when passengers' attention is focused and information interference is minimal, with an average stay of 1–2 minutes. Ads are received immersively, with brand recall exceeding 70%, much higher than in open scenarios, enhancing brand premium. The few billboards on the outer side of the bridge cover a wide area and are irreplaceable. A single set can monopolize T2 bridge advertising, demonstrating brand strength and creating mandatory natural reach, maximizing advertising reach.
The boarding bridge is the only passage point for passengers to board and disembark. All domestic and international flights at T2 use this for passenger boarding and disembarking, achieving 100% passenger coverage. Ultra-large size and high-altitude vision provide massive visuals, suspended high above the apron, with unobstructed views and strong visual focus. Aircraft, passengers, and ground staff on the apron can all clearly see them, forming all-weather, wide-range, strong brand exposure and significantly improving communication efficiency.
The boarding bridge is the only access for all departing passengers to board, which means that airport jet bridge advertising achieves mandatory and indiscriminate coverage of the target audience. Whether it's business travelers who are very time-conscious, the final stretch before entering the aircraft must pass through this area. The 100% mandatory attribute ensures that brand information can accurately reach every high-net-worth passenger, making each exposure extremely valuable.
The jet bridge is a relatively narrow and enclosed space, minimizing external information interference. When passengers queue or walk through it, their sight naturally focuses on the entrance of the jet bridge and the sides. The billboard placed on the outside of the jet bridge on the moving side, with its large size and bright lighting, instantly becomes the visual focus of the entire passage. The visual focus effect leaves a deep impression of the brand information in passengers' minds.
This billboard is one of Ningbo Airport's most stable in traffic, highest in reach, best in audience quality, and most scarce core media, offering 100% forced exposure, high-net-worth audience, large-scale visuals, scarcity monopoly, and long-term value appreciation. It combines short-term brand exposure with long-term asset appreciation, making it a strategic investment target for high-end brands to capture air traffic in the southern wing of the Yangtze River Delta and deeply cultivate the high-end market.
It is one of T2's highest-value, rarest, and most conversion-effective outdoor advertising assets, achieving low unit costs, strong brand premiums, and stable long-term returns through four core advantages: monopolistic core routes, high-net-worth audience, large-scale visuals, and long-term stability.
