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| Area：Hainan | Type：airport | Frequency：120 |
| Address：Haikou Meilan Airport | Format：led | Duration：7.5s |
| Location：T1 Departure Level Security Check Area | Min Qty：1 | |
| Size：8.1m×2.3m | Min Period：week |
Located at the T1 domestic departure security checkpoint, it is the mandatory passage for all departing passengers, the first visual focal point, with no diversion, no obstruction, and direct access with a 100% arrival rate and more than 85% gaze rate, making it a Class S prime location for airport advertising. The LED screens are arranged horizontally, facing passengers directly to create an immersive display environment. Passengers naturally look up at the screens while queuing, with no other advertising interference, and the retention rate of information is significantly higher than that of dynamic screens in the waiting area.
The airport has an annual passenger throughput of 26.85 million, with an average daily coverage of over 50,000 departing passengers. Peak season traffic exceeds 80,000, with stable and continuous growth. Passengers spend an average of 20–30 minutes queuing for security, being stationary, undistracted, and highly focused. Each passenger can repeatedly view the advertisement 15–25 times during a single visit, far surpassing the fragmented shallow exposure of ordinary advertising media, leading the industry in brand recall and information penetration.
Passengers spend an average of 15–25 minutes in the security queue in a 'attention vacuum' state, naturally focusing on the screen without distractions. The extended mandatory viewing allows a single advertisement to achieve over 5 million daily exposures, with brand recall rates more than three times higher than regular ads, addressing the traditional advertising issue of 'glancing and forgetting' and achieving efficient conversion from exposure to recognition.
The dynamic display of the LED can effectively overcome the traditional advertising challenge of 'easy exposure, difficult memory.' Through core media resources leveraged by scenario, audience, visual impact, and efficiency, brand information achieves deep penetration, with memory retention more than three times higher than ordinary media.
The media security checkpoint, which all passengers must pass through, can mandatorily cover 100% of travelers departing from T1, ensuring that brand information is delivered to a large number of high-net-worth individuals without omission. Dynamic LED screens become the main visual focus for passengers, allowing brand information to be conveyed deeply and without interference, effectively enhancing recall. This creates a core strategic resource for precise exposure and becomes an ideal choice for showcasing brand strength and improving brand image.
The core security area on the departure level of Terminal 1 is an exclusive passage that all domestic departing passengers must go through. When passengers queue for security, they face the media displays directly, with no route diversion and no visual dead spots. Security queues are a fixed waiting stage in passenger travel, where people remain stationary for long periods. The dynamic videos and high-definition displays provide outstanding visual effects. The security area is a closed space with a simple environment, minimal surrounding advertisement interference, and strong exclusivity of large-screen visuals, enhancing the quality and perception of the brand image.
The LED screens in the security checkpoint are S-level must-pass points, attracting millions of high-net-worth travelers. With extended mandatory dwell time, high-definition and strong visual impact, and the benefits of the Free Trade Port, it is a rare and valuable golden media resource. The exposure efficiency is high, conversion potential is significant, and long-term value is stable. The visual impact is over 40% higher than that of static light boxes, making it one of the optimal investment choices for mid-to-high-end brands to capture the Hainan market and enhance national influence.
Throughout the complete passenger journey from check-in to security, LED advertisements remain in the core visual area, achieving efficient conversion from 'seeing' to 'remembering.' They become a stable, precise, and highly effective advertising resource within Meilan Airport, enabling brand information to reach passengers with high frequency and strong memorability.
