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| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：Jingxin Building, No. A2, North Road, East Third Ring, Beijing | Format：led | Duration：15s |
| Location：Jingxin Building, No. A2, North Road, East Third Ring, Beijing | Min Qty：1 | |
| Size：17.92m(W)*42.36m(H)=759㎡ | Min Period： |
Jingxin LED is located in the most densely populated road section within the core CBD area of Beijing's East Third Ring Road. It extends south to the Guomao CBD and north to the Sanyuanqiao Business District, making it the most active area for business activities. Jingxin LED is situated on East Third Ring North Road, which is the only way for business and tourism travelers to reach the Capital Airport. It is also an important area for national and even global political, business, and fashion circles in Beijing for government and business activities.
1. Logic of asset appreciation
Scarcity premium: Referring to screen trading cases of comparable grade in Shanghai's Bund and Shenzhen's Futian, the compound annual growth rate of rent per square meter for similar assets reaches 11%;
Implicit value development: Reserve 5G+AR interfaces, which can be used to overlay virtual interactive advertisements in the future (such as scanning codes to unlock customized content), extending the added value of advertising.
2. Product-effect synergy model
Brand Placement: Advertising for three consecutive months can increase brand recall among the audience by 42% (monitored by third-party eye-tracking devices);
Instant Conversion: Equipped with a millimeter-wave radar perception system, it can capture vehicle slowdown behaviors (triggering a push notification of discounts at nearby stores within a 3-kilometer radius if the vehicle stays for more than 8 seconds).
3. Risk hedging mechanism
Adopt the flexible billing model of "basic exposure + data services" (such as additional payment for binding with the customer flow data of surrounding shopping malls);
Support joint advertising with digital ads at Guomao Metro Station to diversify the risk of relying on a single medium
