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- Media Map
| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Daxing Airport | Format：Light box | Duration：0 |
| Location：First floor access to the public area | Min Qty：2 | Operating Time：0-24o'clock |
| Size：12.5m×20.25m | Min Period：year |
Located at the core node of the arrival traffic flow, passengers naturally focus their vision when clearing customs, picking up luggage, and transferring, with no diversion or interference, resulting in exposure completeness far exceeding ordinary media. Relying on Daxing Airport's international hub positioning, this area has a daily passenger flow of approximately 145,000, with continuous growth in international and regional passenger throughput, with a single-day international passenger flow reaching a peak of 19,500. Passengers remain within its visual field throughout the full process of waiting for pickups, creating an immersive brand surround that is 'seen when you look up, hard to avoid when you turn around.'
This media location is situated on the first floor arrival public area of Daxing Airport, adjacent to the baggage claim and customs clearance routes. It is a must-visual focal point for international and domestic arriving passengers. There are two large screen lightboxes of the same size in this area, presenting an unobstructed panoramic view, combining visual impact with information capacity. With its massive size, prime traffic line, and high net audience, it becomes a key touchpoint for brand entry communication.
On the core central axis of the first-floor arrival public area, directly facing the only main passage from the baggage claim hall to ground transportation connections, it achieves 100% forced visual coverage. The arrival area is an enclosed indoor setting with minimal noise interference. Passengers stay on average 20-30 minutes, in a relaxed state for information reception, allowing deep penetration of advertising information, shortening the conversion chain, and enabling subconscious conversion from 'passive viewing' to 'active intention.' The huge screen becomes the absolute focus of vision.
The 12.5-meter-wide giant screen has a broad, unobstructed view with a complete, stunning image that can be clearly recognized from a distance. Passengers spend long periods retrieving luggage, waiting, or walking, with an average stay of ≥15 minutes, allowing repeated advertisement exposure and strong memorability. The arrival hall space is simple, with clear traffic flow and no other ad interference, enabling the brand information to occupy the visual focus exclusively.
The location is rooted in the main passage of the public arrivals area on Level 1 of Daxing Airport, connecting the baggage claim area, the guest waiting area, and the main exit corridor. It is the only route that all domestic, international, and Hong Kong, Macau, and Taiwan arriving passengers must pass through, with no dead zones in passenger flow, achieving precise coverage of the entire arriving crowd. The extra-wide integrated giant lightbox remains prominent and eye-catching even in high-traffic scenarios, instantly capturing attention and creating a strong immersive visual memory.
The Level 1 arrivals area of Daxing Airport features a simple and grand interior design, with no scattered advertisements causing distraction around it. This giant airport lightbox becomes the only core visual landmark in the area. Brand information does not need to compete with other ads, maintaining high purity, which effectively enhances the efficiency of brand message reception and depth of memory. With pure dissemination of brand information free from interference, it instantly captures passengers' attention, forming a profound visual memory point.
The airport lightbox, with its characteristic of continuously displaying fixed images, allows brand information to repeatedly reach the audience, forming a communication loop of 'continuous exposure – deep memory – brand recognition.' The lightbox is unobstructed and aligned, enabling deep penetration and complete reception of brand information in a low-interference environment. The average single viewing duration can reach 3-5 seconds, with conversion and communication value far exceeding that of ordinary media.
The airport lightbox maintains a stable high-end traffic of tens of millions, achieving 100% mandatory reach. With its massive high-brightness visuals, low-interference premium environment, and cost-effective CPM, it offers rare long-term value appreciation. It is a must-invest media location for high-end brands and an optimal long-term investment.
