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- Specs
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- Media Map
| Area：Beijing | Type：airport | Frequency：340 |
| Address：Beijing Capital Airport | Format：led | Duration：5s |
| Location：T3 International Baggage Claim Hall | Min Qty：6 | Operating Time：0-24o'clock |
| Size：6.4×1.8 | Min Period：week |
The LED screens are located on both sides of the exit of the international baggage claim area on the second floor of Terminal 3, directly facing the baggage carousel area, forming the visual focus that passengers inevitably pass after collecting their luggage. As passengers wait for the baggage carousel to circulate and queue to pick up their luggage, the single-stay duration ranges from 3 to 8 minutes. The enclosed hall has weak mobile signals and limited leisure options, so attention naturally focuses on the high-definition large screens, allowing for deep information reception and strong memory retention, moving away from shallow, pass-by exposure.
The annual number of international and regional passengers exceeds 17 million, with an average of 46,000 inbound travelers daily. Daily exposure reaches 150,000–250,000 people, with matrix broadcasting covering 500,000 people per day, resulting in a stable annual exposure of 150 million. After international travelers pass through immigration and customs, there is no alternative route—the baggage claim hall has a 100% advertising reach rate. Multi-screen synchronized linkage covers the entire area along the baggage carousel, providing immersive visual impact, repeated exposure, and strong memory retention.
Six oversized LED screens face the international baggage carousel exit, becoming the sole visual focus for passengers after collecting their luggage. With no obstructions or distractions, 100% forced reach is achieved. The L-screen plays 240–360 times daily, with each play lasting 10–15 seconds, ensuring high-frequency repeated brand information penetration. Passengers spend an average of over 20 minutes at the baggage carousel for luggage collection, carousel verification, and finding pick-up personnel, far exceeding ordinary media and creating an immersive brand memory environment.
The international arrivals baggage claim area serves as the first visual core for international passengers arriving in Beijing and a mandatory high-end business and travel media touchpoint, with key advantages including high-definition large screens, long dwell time, and high-value coverage.
The LED media here, with its unique, non-replicable geographic location and distinct audience characteristics, creates a closed and highly concentrated communication space. It is not just a screen; it is a strategic high ground for brands to deeply occupy the minds of high-net-worth individuals at 'China’s number one national gateway.' Travelers’ eyes have nowhere to escape and can only focus on the luggage carousel and the central visual focal point of the hall, achieving 100% coverage and exclusivity of this scarce high-end audience.
With its ultra-high-definition display technology and stunning visual area, it instantly captures the travelers’ visual focus. Against the slowly rotating background of luggage, the dynamic and vivid video images become the only source of vitality in the space. The several minutes of 'forced gaze' significantly extends the duration of brand information exposure. The media is not just a carrier of commercial information; it is also a cultural bridge connecting China and the world.
The LED in the international baggage claim hall is a top-tier outdoor media asset at the national gateway level, rare, precise for high-net-worth individuals, and with a strong conversion closed loop. It combines five core advantages: traffic, audience, scenario, rarity, and stability. It serves both as an efficient platform for conversion campaigns and as a strategic asset for brand internationalization. Its long-term investment return and brand premium capacity consistently rank among the top tier of domestic airport media.
With scenario-specific advantages, precise audience targeting, high-definition visual presentation, and diverse value empowerment, it becomes a premium medium for high-end brand communication and city image display. Travelers are in an information vacuum while waiting for luggage, where attention is highly concentrated; advertising viewing time can reach 3.2 times that of ordinary outdoor scenes, greatly enhancing memory retention.
