- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Taiyuan | Type：airport | Frequency：120 |
| Address：Taiyuan Wusu International Airport | Format：led | Duration：10s |
| Location：T1 Domestic Departure Security Check | Min Qty：1 | |
| Size：3m×14m=42㎡ | Min Period：4weeks |
Located directly above the passenger security checkpoint queue is the airport's top visual focal point and a strategic display window for high-end brands. It covers the entire departing passenger flow with mandatory high exposure. Passengers spend a long time waiting in line, with their sight naturally focused on the large screen above without obstruction or detours. The main large screen in the core area of the T1 security checkpoint is exclusively available, with no similar screens nearby to divert attention, allowing brands to secure an exclusive high-end display window.
The screen's height and angle design ensure visibility from a distance. It covers the full departing passenger flow on the only main security channel, efficiently conveying information in the high-ceiling terminal environment. It supports high-definition dynamic playback without column obstruction or visual interference. Passengers naturally look up while in line, achieving 100% mandatory exposure. This makes it a strategic media asset for brands to achieve precise exposure and image upgrading.
The large screen is positioned at the must-pass checkpoint of T1 departures, where passengers wait in line for 15–30 minutes, concentrating their attention without mobile distractions, ensuring everyone sees it and creating deep recall. Each individual may be exposed 10–20 times, achieving high-density, low-cost, and efficient communication. This location features a rare 40㎡ single large screen, with strong visual impact and memory retention significantly leading others.
With daily repeated playback over a hundred times during passenger waiting periods, the information is repeatedly conveyed, with clear memory points. This effectively solves the traditional advertising issues of shallow reach and weak recall, allowing brand messages to deeply penetrate the target audience.
This large screen combines six core values: stable high traffic, high-net-worth audience, forced deep engagement, exclusive scarcity, flexible digital operation, and long-term asset appreciation. In the short term, it can quickly generate buzz and achieve efficient conversion; in the long term, it can secure key hub resources and continuously enjoy passenger flow benefits and resource premiums, making it a high-quality and stable investment for deeply cultivating the Shanxi market and deploying high-end media.
With ultra-high-definition display technology and a wide-screen presentation, the screen is installed at a height suitable for eye-level viewing, with no surrounding pillars, light boxes, or other obstructions, offering a broad and transparent field of view. Passengers can clearly see it from the security check queue to the inspection process. Thanks to its stable physical position and continuous playback, it achieves forced engagement, effectively addressing the traditional advertising problem of "not fully seen, not remembered."
Passengers have ample average waiting time at the security checkpoint, providing enough time to receive advertising information. Combined with a stable looped playback mode, brand content can repeatedly reach the audience. This high-frequency exposure gradually penetrates the audience's mind, embedding the brand information into memory, effectively enhancing promotional penetration, transforming the brand from passive display to active memory, and ensuring each playback accurately reaches the audience.
This media scenario has strong communicability. High-definition and creative visuals easily prompt passengers to take photos and share, creating an interaction of offline exposure and online secondary dissemination, further expanding the brand's reach and increasing its recognition and influence among cross-regional audiences.
