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| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T1 First Floor Arrival Hall Baggage Claim Exit | Min Qty：1 | |
| Size：5.44m×2.24m | Min Period：year |
The ultimate convergence point from the baggage claim hall to the arrivals hall: all passengers who have retrieved their luggage must exit through this point, with zero detours and zero diversion, precisely covering all domestic arrivals in T1. All domestic arriving passengers must leave through this exit after collecting their luggage, making diversion nearly impossible and achieving almost 100% coverage. The average dwell time is 8–12 minutes, providing brands with a window for deep information penetration far beyond that of media displays.
The wall directly behind the baggage claim area is the only visual focal point passengers must pass to reach the exit. All passengers must face this area directly before leaving with their carts, achieving full coverage without detours, obstructions, or omissions. Daily reach stably hits 90,000 people, with peak days during the Spring Festival travel season exceeding 119,000 people. The certainty of exposure far surpasses that of dispersed attention scenarios like boarding areas or departure floors.
Resources on the exit wall of the baggage hall are extremely limited and cannot be added. There are no competing large screens in the area, allowing the brand to exclusively dominate the first line of sight upon exit, with very high competitive barriers. Passenger flow naturally slows and queues, doubling dwell time, and the attention rate exceeds 90%, delivering information penetration far greater than ordinary corridor media. The lightbox is color-transparent, with high-definition, seamless images, creating strong visual impact and a premium, high-quality feel, without being cheap or cluttered.
Precisely located on the core wall at the exit of the baggage claim hall, adjacent to the passenger departure path, it completely achieves 100% enforced coverage of all T1 domestic arriving passengers. Thanks to its unique location advantage, it becomes a high-reach, high-conversion premium static media in the airport environment.
The T1 baggage claim exit features a golden lightbox at the exit, through which all passenger flow must pass. It leaves a strong final impression, allows high-quality passengers entering the island to convert instantly, and is a classic must-invest point at Meilan Airport for low-cost stable exposure, strong exit presence, and high revisit potential. Passenger flow at the exit slows down for walking and queuing, making eye-level viewing friendly and close-up large-format visuals naturally attract attention. Compared to quickly passing through the corridor, viewing time here is longer and memory retention is deeper.
The wall directly behind the first-floor baggage claim area is adjacent to the luggage carousel and cart return point. It serves as the first visual contact point for passengers as they move toward the exit, situated at the start of the behavior chain “collect luggage → check tags → leave with cart.” At this stage, passengers’ attention is focused, and emotions shift from waiting to release, significantly enhancing their willingness to receive advertising information.
At the end of the baggage claim hall, the walls or columns along the passage leading to exit gates, the passenger hall, and the ground transportation center are essential pathways. The baggage claim exit is the only way for passengers to leave the controlled area, covering 100% of arriving passengers, providing immediate decision-making impact, and continuous visual tension, making it the perfect point for brands to intercept departing passengers and drive instant consumption.
The lightbox combines five core advantages: full coverage exit interception, slow-stop deep memory, high-end precise audience, instant efficient conversion, and low-cost stable exposure. It is not only a powerful tool for short-term customer acquisition and traffic guidance but also a strategic investment for long-term dominance of the Hainan gateway and the establishment of premium brand awareness.
