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- Media Map
| Area：Chengdu | Type：airport | Frequency：270 |
| Address：Chengdu Shuangliu Airport | Format：led | Duration：10s |
| Location：Chengdu Shuangliu Airport Toll Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16.4m（宽)*12.7m（⾼）=208.28㎡ | Min Period：sun |
Located above or beside the Chengdu Shuangliu International Airport highway toll station in the inbound/outbound directions, it is usually positioned on the toll station canopy or pillars at the intersection of the airport expressway and the ring expressway, directly facing all lanes entering and exiting the airport, connecting downtown Chengdu with Shuangliu Airport. The daily traffic volume is massive, and vehicle speeds are forced to slow down or stop in the toll area, creating a natural scene for prolonged viewing.
Although the original toll station area was free, the convergence of lanes naturally forms a slow-moving zone where drivers and passengers spend an average of 30-90 seconds on stop/slow movement, shifting attention from the road to the surrounding media. This creates a "low-interference, high-focus" forced exposure scenario, with advertising recall rates over 40% higher than ordinary roadside media.
As an essential point for airport travel, business travelers and frequent flyers have high round-trip frequencies, with each person reached 3-8 times per month, and the media achieves an 88.3% reach rate, forming deep memory. Daily traffic reaches up to 100,000 vehicles; after being toll-free, commuting, airport pick-up and drop-off, and self-driving travelers have significantly increased. Slow traffic has become normalized during peak hours and periods with dense flights, improving both exposure scale and stability.
As the first screen for Chengdu as the Southwest aviation gateway, it is the first large outdoor advertising touchpoint for travelers entering Chengdu from other regions. The media itself conveys attributes of "high-end, international, authoritative," quickly shaping a brand image of capability and vision.
This location is the only high-speed gateway in Southwest Airlines, featuring a free post-traffic surge, mandatory reach to high-net-worth individuals, digital measurability, and long-term stable cash flow, making it a rare media asset that combines short-term revenue with long-term brand asset appreciation. It forms a stable traffic structure with 'high daily base and peak holiday peaks,' ideal for outdoor advertising investment.
The media itself carries high-end, international, and authoritative attributes, serving as a strategic stronghold for brands to establish a presence in the Southwest market. It helps brands quickly enhance regional influence and high-end image, and can be linked with media in Shuangliu Airport terminals, BlueRun Land Plaza, and other locations to form a full-chain exposure from 'airport entrance → urban area → commercial district,' amplifying brand communication effects, achieving precise targeting, and traceable results.
LED, with its exclusive high-speed gateway monopoly, 100,000 daily vehicle flow after free access, 30-90 seconds of mandatory high-focus reach, 62% high-net-worth business audience, industrial-grade stable hardware, digitally measurable placement, long-term stable cash flow, and scarcity premium, is the golden target for Southwest advertising investment, offering both short-term high returns and long-term brand asset growth.
The core lies in its throat position as the exclusive air gateway of Chengdu, the stationary gaze lock on 'high-net-worth business travelers,' and hub-level exposure 24/7, making it a top strategic resource for brands to showcase high-end image, precisely reach decision-makers, and conduct city-level marketing.
