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| Area：QINGDAO | Type：Outdoors | Frequency：60 |
| Address：The intersection of Shuyuan Road and Xiangyang Road Pedestrian Street | Format：led | Duration：15s |
| Location：Northern International Trade Mall | Min Qty：1 | |
| Size：12m(w) x 8.5m(h)=102㎡ | Min Period：month |
Located at No. 50 Xiangyang Road, Licang District, Qingdao, in the building of Beifang Guomao Shopping Plaza, it is the only LED media at the 'T' intersection of the Licang business district, with no obstructions, a wide view, and 360° visibility. The Licun business district has a commercial area of over 1 million square meters, featuring multiple large commercial complexes, 4 characteristic commercial streets, 4,528 tax-paying enterprises, and an average daily pedestrian flow of 100,000 people, making it one of the largest urban business districts in Qingdao.
Within 500 meters, there are 15 bus lines, covering Licang District and surrounding areas for full city coverage. The Licun Station of Metro Lines 2 and 3 provides direct access to the mall, with a daily passenger flow of over 200,000 people on the two lines, covering the main urban areas north, south, east, and west of Qingdao. Three main city roads converge here, with an average daily vehicle flow of 80,000, reaching passengers in passing vehicles. It is close to well-known commercial venues such as Laoshan Department Store, Likela Shopping Center, Weidong Lekecheng, and Yinzuo Harmony Plaza, forming a commercial consumption cluster and prolonging audience dwell time.
Located at the mall's main entrance, pedestrian street intersections, or subway transfer points, it is in the path of pedestrian traffic and naturally compels viewing. It not only reaches millions of permanent residents in Licang District but also attracts shoppers citywide, enhancing the mall's festive atmosphere and commercial vitality, making brand advertisements part of the commercial landscape and reducing audience resistance.
Licun Pedestrian Street is a highly distinctive commercial pedestrian street in Qingdao, over 1,000 meters long, with an average audience dwell time of 2.5 hours. The advertisement effective reach rate exceeds 60%, with a daily pedestrian flow of 100,000 people, peaking at 250,000 during holidays, and advertisement exposure frequency reaches 3-4 times per person.
With four core advantages—exclusive resources in the core business district, highly precise customer flow coverage, stunning visual effects, and full-time dissemination capability—it has become the preferred media for brand communication in the northern Qingdao area, providing advertisers with an integrated marketing solution of "forced exposure, precise reach, and brand empowerment," bringing considerable return on investment for brands.
LED advertising is not only a carrier for information dissemination but also an important platform for enhancing brand image. It perfectly complements the high-end commercial positioning of Beifang Guomao and Licun Pedestrian Street, helping brands achieve high-end transformation and increase brand favorability by up to 25%. As a scarce media resource in the Licun business district, the large screen forms an exclusive brand communication advantage, reducing homogeneous competition and bringing considerable marketing returns to advertisers, becoming a strategic advertising channel for brands entering the northern Qingdao market.
Relying on five core strengths—location, traffic, visuals, audience, and operation—it provides brands with a stable and efficient offline communication plan. Surrounding supermarket clusters and dense foot traffic, without diversion from similar LED screens, ensure that brand display has exclusive visual exposure. The effect of forced exposure is remarkable, the information communication is purer, and full-time extended playback covers peak customer flow, allowing continuous advertisement output. Strong visual impact effectively deepens brand memory.
The large screen is not only a window for displaying information but also a consumption guide in the northern business district. With its unique location traffic, extremely high consumer conversion rate, and precise coverage of household and young audiences, it has become the preferred media platform for brands to deeply cultivate the northern Qingdao market and ignite regional sales.
