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| Area：Tianjin | Type：airport | Frequency：120 |
| Address：Tianjin Binhai Airport | Format：led | Duration：10s |
| Location：T2 Domestic Arrival Baggage Carousel | Min Qty：10 | |
| Size：3.46m×2.3m=7.96㎡ | Min Period：4weeks |
Located at the central core of the hall, the surrounding environment is spacious and bright, with no obstructions, providing a line of sight up to 30 meters. The visuals are highly impactful and impressive when viewed head-on. The baggage claim carousel is the only area where arriving passengers can collect their luggage, ensuring 100% mandatory coverage of all domestic arriving passengers with an advertising reach of 98%. Passengers encounter the advertisements in a relaxed state, easily forming positive brand associations, resulting in long-lasting memory and a 50% increase in brand recognition.
Upon arrival, passengers have an urgent consumption demand, and advertisements can directly guide them to high-end business districts, hotels, and attractions in Tianjin, forming an “advertisement - experience - purchase” offline conversion loop, boosting offline traffic conversion by 30%. Passengers wait an average of 15-20 minutes for their luggage, far exceeding the dwell time in other airport areas, with effective ad exposure time 3-5 times that of ordinary airport media.
During luggage wait time, passenger mobile usage drops by 60%, with attention focused on luggage and the surrounding environment. Ad receptivity increases by 47%. Ten screens can simultaneously display unified brand content, creating a strong brand atmosphere and visual presence, achieving deep conversion from “seeing” to “remembering.” This can be linked with promotional activities at high-end malls, hotels, and attractions in Tianjin to realize integrated online and offline communication.
With five core advantages: 100% mandatory coverage, high-value audience, long dwell time, strong visual impact, and high cost-effectiveness, this helps brands quickly establish influence in Northern China, achieving both sales growth and brand value enhancement.
Advertising, leveraging four core advantages—exclusive scene presence, double-sided matrix design, high-net-worth audience, and advanced technological systems—has become the preferred media for brands to achieve the 'wide coverage, high precision, strong memory' communication goals in the Beijing-Tianjin-Hebei region. Whether for high-end brand image building, product promotion, or event publicity, brands can maximize the value of their placements through this platform.
With its unique scene advantages and precise audience reach, it has become a core carrier for brands to establish a presence in the North China market and achieve efficient communication. Its value far exceeds that of ordinary advertising formats. The core advantages are concentrated in four dimensions: scene, audience, technology, and operation, each of which aligns with the communication characteristics and practical placement needs of LED advertising. LED screens are free of any visual obstruction, allowing standing or walking passengers to clearly capture the images, further enhancing the exposure effect of the advertisements.
LED advertising, as an important medium to accurately reach audiences and convey value, is seamlessly embedded around baggage carousels without any intrusive visual distractions. It not only matches the airport's simple and elegant overall design but also enables efficient information transmission during passengers' fragmented waiting time for their luggage
Baggage carousels are essential locations for arriving passengers, where attention is highly focused during the stay without information interference. Advertising can achieve 100% full coverage, significantly enhancing the visual quality and communication depth of LED advertisements.
