- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：airport | Frequency：270 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：15s |
| Location：T2 Domestic Mixed-Flow Area | Min Qty：1 | |
| Size：7.68×11.04 | Min Period：week |
Located at the core area of the mixed domestic departure and arrival zone on the second floor of Terminal 2, it is the largest single-unit dynamic advertising medium in the airport with the strongest visual impact. It serves as the first brand impression passengers see upon arrival. As a key node in passenger flow transition, the mixed zone has dense foot traffic and strong dwell intention, providing a low-speed, high-frequency, and multi-directional environment for advertising exposure.
Positioned directly above the core cross passage of the domestic departure/arrival mixed zone, passengers inevitably pass by, stop, and look up, creating unavoidable visual coverage. This increases ad recall by more than 60%. The large LED screen content can be updated in real-time and supports various formats such as video, graphic content, and interactive countdowns. It can accommodate large-scale brand storytelling while also supporting fast-rotating promotional messages, flexibly meeting different clients' marketing needs.
Located at this key traffic intersection, it simultaneously reaches two high-value passenger groups: departing and arriving travelers, with a daily coverage of over 300,000 passengers. The LED is more than just a screen—it is a golden window connecting brands with high-net-worth audiences. With its four-fold advantages of high traffic, high attention, high quality, and high flexibility, it has become an indispensable strategic media asset for building premium brand image and driving consumer decisions.
As a landmark LED giant screen in the domestic departure and arrival mixed zone, it covers 100% of core passenger flows in both directions. It is a golden visual focal point in the passenger journey, combining dynamic display impact with high exposure efficiency, making it a strategic digital media resource.
LED screens, with their bidirectional 100% passenger flow coverage, landmark-level visual impact, ultra-high-definition dynamic displays, long dwell-time deep engagement, high-conversion precise marketing, and premium scene endorsement advantages, have become strategic digital media resources for brands to expand in the South China market and enhance national influence, with overall value significantly surpassing other conventional airport media.
With the six-in-one core values of bidirectional passenger flow, landmark-level display, ultra-high-definition dynamics, long dwell time, high conversion rate, and scene integration, they have become strategic digital media resources for brands to expand in the South China market and enhance national influence. They cover core passenger flows for both departures and arrivals, reaching over 100,000 people daily and more than 45 million domestic travelers annually.
As one of the most iconic landmark advertising locations at Guangzhou Baiyun Airport, it often appears in travelers' check-in photos on social media, creating a secondary dissemination that enhances the intangible value of the media. It forms an absolute regional visual focus, reduces advertising distraction, achieves a reading rate of over 85%, enhances high-end brand positioning and credibility, and allows brand image to perfectly integrate with the airport scene, achieving a leap in brand value.
This area employs Baiyun Airport's characteristic domestic mixed-flow design, allowing departing and arriving passengers to connect with boarding gates on the same floor, sharing a large space with dense passenger flow. With its prime location, oversized displays, bidirectional passenger coverage, and access to high-net-worth audiences, it has become the prime choice for brand media placement in South China airports, helping brands achieve efficient exposure and deep-reaching promotion.
