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| Area：Tianjin | Type：Metro | Frequency：200 |
| Address：Metro Hongqi South Road Station | Format：led | Duration：15s |
| Location：Hongqi South Road Station Platform | Min Qty：1 | |
| Size：长4.2mx高2.6m | Min Period：week |
As an interchange hub for Line 3 and Line 6, located at the intersection of Yingshui Road and Hongqi South Road in Nankai District, it is an important transportation node connecting the southwestern area of Tianjin with the city center. The daily transfer and commuting traffic exceeds 120,000 passengers. The platform LED screens, due to the compulsory exposure characteristics of the enclosed space, have become high-quality media for brands to reach mainstream urban audiences accurately.
Line 3 connects Tianjin South Station with the urban area, while Line 6 runs north-south, covering high-traffic areas such as the Southwest University Town, Water Park, and Olympic Sports Center. The transfer rate exceeds 45%. In the enclosed space of the metro, with waiting time and forced sightlines, the advertising recall rate reaches 78%, far exceeding the frequent repetitive exposure of traditional outdoor media, strengthening brand memory.
With the advantages of a dual-line transfer hub, core location, high-quality passenger flow, and standardized operation, the platform LED at Hongqi South Road Station has become a highly cost-effective and practical mid-tier media resource within the Tianjin Metro network. It provides brands with precise touchpoints in the daily commuting scenarios of the city, accurately positioned above the platform screen doors or on waiting pillars in the prime line of sight. Passengers naturally focus on it while waiting for the train, creating an undisturbed, unavoidable viewing environment. Coupled with 15-second short video high-frequency loops, repeated exposure strengthens brand impressions and effectively enhances ad memory retention.
Thanks to the traffic advantage of the interchange hub, the communication efficiency of the enclosed space, and precise access to high-quality audiences, it has become an important media choice for brands to deeply cultivate the Tianjin market and increase city penetration, making it especially suitable for precise marketing in fast-moving consumer goods, education, finance, and automotive industries.
Leveraging six core advantages—hub-level traffic, high-value audiences, mandatory exposure, digital display, media mix, and professional operations—it achieves a marketing loop of precise reach and efficient conversion, making it especially suitable for industries such as fast-moving consumer goods, education, finance, automotive, and 3C. It is a must-have media resource for brands to deeply cultivate the Tianjin market and enhance city penetration.
Relying on the unique underground transportation scenario and high-value passenger flow, it forms a core competitive edge different from other outdoor media, becoming a premium vehicle for brands to reach mainstream urban consumer groups precisely. Through subway LED screens, it can accurately target relevant audiences and achieve precise, sniper-like communication.
The core strength of LED lies in achieving a triple unity of traffic scale, audience quality, and communication efficiency. It takes advantage of the traffic base at transfer hubs to achieve wide coverage, relies on precise audience structure for effective reach, and enhances communication depth through its enclosed environment and digital features. This makes it a preferred media resource for brands to deeply cultivate the Tianjin market and boost city penetration.
The investment value of LED is rooted in the traffic base of transfer hubs, high-value precise audiences, efficient communication effectiveness, and professional operational support. It achieves a triple unity of traffic scale, audience quality, and communication efficiency, addressing the shortcomings of traditional outdoor media being broad but not precise, while avoiding the excessive interference of digital media. It provides brands with a complete marketing chain of precise reach, deep penetration, and efficient conversion.
