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- Media Map
| Area：Beijing | Type：Elevator | Frequency：0 |
| Address：No. 126, Qinghe Third Street | Format：framework | Duration：0 |
| Location：Qing Shang Yuan Residential Complex | Min Qty：1 | Operating Time：0-24o'clock |
| Size：420mm×570mm | Min Period：week |
Located in the core residential area of Qinghe, Haidian, adjacent to the Shangdi and Xierqi industrial clusters, the residents are mainly highly educated white-collar workers and stable, quality families. The population structure is excellent, with outstanding consumption capacity, providing a high-value audience base for community media communication. The community's audience is highly concentrated, and the consumption needs are clear and well-defined, allowing for precise targeting of mainstream categories such as lifestyle services and home furnishings, achieving precise reach and effectively improving advertising conversion efficiency.
Within 3 km of the community, there are large shopping centers such as Qinghe MixC and Wucaicheng, as well as multiple schools and parks, forming a complete chain from 'community advertising reach to surrounding scene conversion.' Whether it is driving local life service visits, course inquiries for educational institutions, or in-home experiences for home brands, the precise exposure of elevator advertisements can achieve an efficient closed-loop from 'community seeding to offline conversion,' with a prominent return on investment.
There is no other information diversion inside the elevator, so when using the elevator, the line of sight naturally focuses on the elevator frame. The reading rate exceeds 80%, and brand recall points are 3–5 times higher than in open scenes. Within 3 km, it covers commercial districts such as Qinghe MixC and Wucaicheng, as well as multiple schools and hospitals, forming a complete loop of 'community advertising reach to surrounding scene conversion.' The ROI for local service campaigns is higher.
The advertisement focuses on 'high-value customer groups, high-frequency closed scenes, and low-cost, high-conversion,' making it a cost-effective and stable quality investment choice in Beijing community media. It is suitable for brands looking to deeply cultivate the northern Haidian area, build local influence, and continuously acquire customers.
With its precise targeting of highly educated individuals in the area, compulsory reach in enclosed spaces, high-frequency trust building, and in-depth static narrative capabilities, it demonstrates an irreplaceable media advantage. It is not only an effective channel for brands to reach high-end households, but also a strategic high ground for establishing brand prestige and winning the minds of rational consumers.
The core of frame advertising is the targeting of a stable group of high-value, high-engagement customers, enabling precise reach, efficient conversion, and long-term retention with no need to bear excessively high trial-and-error costs. It also leverages word-of-mouth communication within community neighbors to achieve secondary transmission effects, further amplifying investment value.
Frame advertising achieves multiple daily exposures to static high-definition images, naturally attracting attention during the slow-paced process of taking the elevator. Brand recall points are much higher than open-environment advertising. Compared to the dynamic screen-swiping of digital media, the static texture of elevator frames makes it easier for residents to form a deep impression of the advertisement content, creating a 'see — remember — choose' communication loop.
With its unique proximity to universities and research institutes, it gathers a highly representative group of educated families. For brands, placing elevator frame advertisements here not only occupies physical space but also accesses a closed 'three-high' circle of highly educated, high-income, and highly attentive individuals. Its media advantage is not simply an accumulation of traffic, but a deep resonance based on audience characteristics and scene attributes.
