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- Media Map
| Area：Taiwan | Type：Outdoors | Frequency：60 |
| Address：Ximen District, Chengdu Road, Hanzhong Street Intersection | Format：led | Duration：30s |
| Location：New World Tower | Min Qty：1 | Operating Time：0-24o'clock |
| Size：1200cm(W) × 670cm(H) | Min Period：month |
Located at the busiest intersection in Ximending is the hub node connecting MRT stations, movie streets, walking areas and major department stores, LED large screens are not ordinary outdoor advertisements, but part of the urban landscape, occupying the absolute C position in the heart of Taipei's trend, with landmark-level visual dominance and extremely high purity of young customers, it has become the strategic commanding heights of the brand in the Taiwan market to detonate popularity and dialogue with Generation Z
The large screen is facing the main pedestrian road with a large viewing area, ultra-high-definition highlight, clearly visible under strong light during the day, is one of the most visually impactful outdoor media in Ximending Walking Area, close to Exit 6 of MRT Ximen Station, 2 minutes walk directly, the surrounding bus terminals are dense, the average daily pedestrian flow is 300,000, the monthly average is 3.57 million, and the passenger flow on holidays/movie premieres rises by 30%-50%
Ximending century-old movie landmark building, the large screen has become the visual intersection of trend and classic, enhancing the dual tone of brand trend and historical heritage, 15-35 years old young people account for 70%, mainly students, trendy young local white-collar workers, Japan, South Korea, Southeast Asian independent tourists, strong willingness to consume, short decision-making cycle, extremely high acceptance of FMCG, beauty, cultural tourism, long stay of people, high repeat reach rate, advertising memory and conversion rate better than ordinary outdoor points
As an offline traffic entrance, the large screen enhances media attractiveness and premium space, adapts to the needs of young customers and high-end brands, landmarks large screen young traffic, quickly establishes brand awareness and trend tonality, high passenger flow during prime time, short-term concentrated exposure, and drives instant consumption
The audience of the LED large screen is very gold-contented, bringing together hundreds of thousands of Generation Z youth, fashionable families and international tourists from all over Taiwan every day, which is the birthplace and vane of Taiwan's pop culture
This screen is a necessary convergence point for the sight, its huge façade coverage and unobstructed field of view build a "visual hegemony" in physical space, ensure that the brand information is reached with zero omission in the massive flow of people, and the landmark-level occupancy gives the settled brands a natural mainstream and top label
With its irreproducible landmark value, extremely high purity of young customers and entertainment immersive scene advantages, it has become a super engine for the brand to create explosive models and establish a trendy image in the Taiwan market, relying on the century-old architectural heritage of the New World Building, and the surrounding Truth, Goodness and Beauty Theater to form a film and television cultural linkage, with its own check-in communication attributes, brand delivery can not only obtain high-frequency exposure, but also enhance brand tonality with the help of landmark endorsement, which is the core advantage that is difficult to replicate with other LED large screens
The LED large screen supports all-weather loop playback, the picture is smooth and smearing, the visual impact is strong, and it can quickly deepen the brand memory point, which is suitable for multiple scenarios such as new product release, image promotion, node marketing, etc., and has become a high-quality choice for advertising with the four advantages of location, traffic, vision and operation
