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| Area：Beijing | Type：Elevator | Frequency：0 |
| Address：Building 55, Modekou Xili | Format：framework | Duration：0 |
| Location：Moxi Residential Area | Min Qty：1 | |
| Size：420mm×570mm | Min Period：week |
Moxi Community is a mature large-scale residential area, covering 12,000 permanent residents, mainly Shougang employees, middle-aged and elderly families, and first-time buyers, who are the core group for family consumption decisions. It is close to the Moshikou Station on Metro Lines 6 and 11, with dense surrounding bus routes, serving both community residents and commuters, thereby expanding reach. It can integrate with neighboring residential area frameworks, commercial circle LED screens, and subway advertisements to form a 'community — commercial circle — transportation' closed loop, enlarging the communication radius.
Elevator frame posters often occupy the most visually prominent positions on the walls of the elevator cabin. Unlike internet ads that can be scrolled past or roadside billboards that can be missed in traffic, elevator frames use the enclosed space to create a 'can't-miss' area of strong attention. This passive visual exposure ensures nearly 100% effective delivery of advertisement information, greatly reducing information loss during dissemination.
The frames display static images 24 hours a day, with no rotation or switching, making the visuals stable for extended viewing and information retention. Installed at eye-level inside the elevator cabins, the images are complete and unobstructed, ensuring a 100% direct audience view that produces a 'passively must-see' effect. Since elevator cabins are enclosed, low-interference spaces, each person spends 30–40 seconds per ride, and due to the confined space and the desire to avoid awkward eye contact, the audience actively focuses on the ads, resulting in a high reception rate.
Relying on five core advantages — closed high-reach environment, high-frequency exposure, precise community coverage, cost-effectiveness, and stable compliance — the high-frequency static combination allows brands to move from 'familiar' to 'remembered,' with conversion potential higher than single-exposure media.
Relying on the core endowment of the project's super-large mature community, combined with the scene characteristics of elevator media, it forms the core advantages of precise customer group locking, high reach and strong memory, and regional traffic superposition, advertising is not only to seize a physical advertising space, but also to cut into the high-frequency life trajectory of community residents
Advertising is integrated into residents' daily elevator scenes, fits the family consumption decision-making scenario, weakens the sense of advertising stiffness, enhances brand affinity, avoids audience resistance, combined with QR codes, owner-exclusive coupons and other forms, opens up the marketing closed loop of "offline exposure-online drainage-store conversion", while the occupancy rate of the community reaches more than 95%, the mobility of residents is low, and the advertising reach is continuous and stable, so as to achieve long-term penetration of brand information
As a vertical communication carrier that community residents must go through every day, advertising information can achieve natural and repeated reach without deliberate marketing, and every exposure can accurately reach the target audience, effectively reduce ineffective investment costs, and every investment can be transformed into actual brand exposure, which is also one of the core investment advantages of elevator frame advertising
Relying on the high-frequency travel scene of the community, it firmly occupies the vertical flow line that residents must pass through every day, achieves efficient reach in the closed and interference-free elevator space, realizes the deep connection between the brand and community residents, and takes into account the exposure effect and landing value, which is an ideal media form for deeply cultivating the local market
