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| Area：Taiwan | Type：Outdoors | Frequency：84 |
| Address：Ximending Pedestrian Street, the intersection of Kunming Street and Wuchang Street | Format：led | Duration：30s |
| Location：Ximending Movie Street | Min Qty：1 | |
| Size：600cm(W) × 300cm(H) | Min Period：month |
Located on the main street of Ximending Movie Street, Section 2, Wuchang Street, it is a must-visit path for young people, movie fans, and tourists for check-ins or watching films. It faces pedestrians without any obstruction, with a daily foot traffic exceeding 300,000 and peak numbers during holidays reaching up to 450,000. Ximen MRT Station sees an average daily transfer of 250,000, covering all of Taipei as well as visiting tourists. Movie Street gathers 20 cinemas, carrying the cultural memory of Taiwanese cinema. The surrounding area is dense with Red House cultural and creative shops and trendy Japanese and Korean stores, making it a hotspot for social media check-ins in Taipei. It carries inherent media topic heat and city IP endorsement.
The LED screen stands here, occupying both the physical center of the street flow and the psychological prime spot. Whether pedestrians are heading to the century-old theater for a movie or wandering among nearby trendy stores and food streets, this screen is a necessary convergence point for their sightlines. Its landmark-level monopoly advantage gives the brands located here a natural 'mainstream' and 'popular' label, instantly integrating them into Taipei's core pop culture context.
The LED screen on Ximending Movie Street is not only a display window for information but also a trendsetter. Its audience mainly consists of Gen Z and Millennials aged 15 to 35. They are leaders in new consumption trends, highly sensitive to and capable of spending on fashion, entertainment, technology, and beauty brands. The dynamically rotating video content on the screen can vividly present brand stories, new product launches, or concert promotions, perfectly blending with the street's strong entertainment atmosphere.
With its large display area, ultra-high brightness, and finely detailed picture quality, it stands out especially in the neon-lit pedestrian street. Whether during the day or at night, it captures pedestrians' attention with a stunning visual impact.
Ximending is a must-visit landmark for international tourists in Taipei. Its large LED screens can reach global independent travelers, helping brands achieve international exposure and cross-regional communication. It is adjacent to Exit 6 of Ximen MRT Station, with an average of 250,000 daily transfers, ensuring strong coverage of both subway and pedestrian traffic. The pedestrian street prohibits motor vehicles, with no noise or visual interference and no other large LED screens nearby, providing high completeness in receiving advertising messages and leading effective exposure rates in the industry.
The large screen serves as a young traffic engine and cultural landmark communication platform in Taipei’s fashion core district. Its core advantages are high exposure, high conversion, strong social influence, and cost-effectiveness, precisely reaching Generation Z and international tourists. It is the preferred outdoor media for brands aiming for youth-oriented and international marketing. It can be combined with pre-movie cinema ads, celebrity meet-and-greet events, fan support activities, and other events to create a marketing loop of online preheating, offline exposure, and on-site interaction, maximizing conversion effects.
Advertising here means the brand directly communicates with Taipei’s most vibrant and influential core audience. The surrounding area is filled with international fast fashion brands, specialty dining, trendy stores, and cinemas, forming a closed and high-concentration consumer loop. With its irreplaceable location advantage and high-frequency exposure capability, the LED screens are the preferred platform for shaping a youthful image and igniting trendy topics, helping brands achieve a value leap from being 'seen' to being 'followed' among bustling crowds.
The Ximending Movie Street LED screen is one of the most valuable outdoor media in Taipei’s western district. Its core advantages are young, high-spending crowds, landmark effect, and strong exposure, making it suitable for advertisers aiming for brand youthfulness, topic propagation, and offline conversion.
