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| Area：Shanghai | Type：Metro | Frequency：120 |
| Address：Lujiazui Metro Station | Format：led | Duration：15s |
| Location：Lujiazui Station Concourse | Min Qty：10 | |
| Size：29 ㎡ | Min Period：4weeks |
Located in the core area of Lujiazui, the global financial center, adjacent to iconic buildings such as the Oriental Pearl Tower and Shanghai Tower, and serving as a transfer hub for Lines 14 and 2, it experiences massive daily passenger flows and reaches highly valuable audiences. The suspended design creates a floating visual effect, breaking the limits of flat surfaces, forming a three-dimensional spatial experience that seamlessly integrates with the station hall environment, ensuring overall environmental cohesion while enhancing the visual impact of brand information.
Situated in the heart of Lujiazui Financial and Trade Zone, it is close to world-class business and consumer landmarks including Shanghai Tower, Shanghai World Financial Center, IFC, and Plaza 66. With a daily passenger flow exceeding 300,000–400,000 people and continuously increasing, it sees significant surges during holidays and major events, making it suitable for various content formats such as brand storytelling, product displays, and artistic creations.
As a key project in the media upgrade of Desgao Shentong’s core stations, the suspended dynamic gallery aims to create Shanghai’s most beautiful and high-tech metro station media space, achieving deep integration of technology and art, digital and traditional elements, technology and humanities, as well as sensory and spatial experiences. The newly introduced digital media format in the Lujiazui station hall marks the first innovation in Shanghai Metro to adopt suspended electronic screens.
With its four core advantages—prime location, innovative design, precise audience targeting, and immersive experience—it has become a benchmark project in the Shanghai Metro media network, offering brands communication value beyond traditional formats, seamlessly linking advertising with consumption scenarios, and enabling brand exposure to directly translate into surrounding commercial district purchases.
With four core advantages—prime location, innovative design, precise audience targeting, and high communication value—it has become a benchmark product among Shanghai Metro media. It is not only an advertising platform but also a bridge for brands to communicate with high-end audiences. It is an ideal choice to enhance brand image and achieve efficient communication, helping brands shine on the global stage of Lujiazui.
As a scarce media resource, the media value will continue to grow alongside the rising value of the Lujiazui area. The suspended dynamic gallery has significant advantages in precisely reaching high-value audiences and conversion efficiency. Although its CPM is higher than ordinary metro media, the unit effect cost offers the optimal investment value when considering audience quality and conversion results.
As Dedao Shentong's benchmark metro LED project in a core hub, it leverages its unique location advantages, technically innovative scenario adaptability, and precise reach to high-net-worth individuals to build an investment value system that combines short-term returns with long-term appreciation. It has become the core choice for high-end brands to target offline traffic.
With its suspended sensation, dual-sided exposure capability, and spatial guidance attributes, it enhances the technological feel of station halls while naturally attracting attention and significantly extending effective viewing time. By combining short-term precise placement with long-term asset holding, it maximizes value. With industry digital upgrades and increasing regional value, it holds significant potential for asset appreciation.
