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| Area：Wuhan | Type：Outdoors | Frequency：120 |
| Address：Intersection of Zhongshan Avenue and Youyi Road | Format：led | Duration：15s |
| Location：Eastern Tea Port | Min Qty：1 | |
| Size：23m(W)X14m(H) = 322㎡ | Min Period：week |
Located in the core commercial area of Hankou's Hanzheng Street, at the Dongfang Tea Harbor node on Zhongshan Avenue in the heart of the business district, it is a prime advertising spot connecting the city's commercial vitality and cultural charm. It benefits from the radiation effect of the Wuguang business district and serves as a hub where traditional Hankou commerce meets contemporary consumption, with an average daily foot and vehicle traffic of approximately 402,700 people.
As a large high-definition outdoor LED screen at the core of the Hanzheng Street business district, it enhances brand exclusivity and memorability, covering local high-spending consumers, long-term business professionals, and national tourists. The location allows for vehicle dwell time (traffic lights/congested areas) and walking check-in scenarios, increasing effective ad viewing duration and preventing fleeting impressions. It can be linked with online advertising for offline inspiration and online conversion.
The screen's core advantages include its prime intersection location, ultra-large high-definition display, tea culture theme, full-time coverage, and dual exposure to pedestrians and vehicles. It is a cost-effective outdoor landmark media in the core area of Hankou's old city, about 310 meters from Exit A of Liuduqiao Metro Station, seamlessly connecting metro foot traffic, adjacent to the mature Wuguang and Jianghan Road commercial districts, and anchored by the Dongfang Tea Harbor International Tea City, bringing its own tea culture IP and cultural tourism attributes.
This outdoor advertising screen is rooted in Hankou's traditional tea merchant culture while linking modern commercial traffic, serving as a visual communication landmark. It precisely targets the two major traffic hubs of Liuduqiao Metro Station and Hanzheng Street, making it a premium LED platform in central China with both cultural depth and high communication impact.
As a landmark LED screen at the intersection of Hankou's historical district and modern commerce, it not only carries the century-old commercial heritage of the Eastern Tea Port but also uses vivid LED visual language to connect urban memory with contemporary trends. It has become a high-quality outdoor window for brands targeting Wuhan’s core urban area, conveying value and style, covering local consumers, business and tourist visitors, as well as young social media enthusiasts, reaching a dense flow of people daily with stable and reliable communication efficiency.
The investment value of the LED screen does not simply rely on the traffic bonus of outdoor advertising but stems from the combined advantages of location traffic, cultural empowerment, industrial support, and LED technological upgrades. It possesses a stable audience and long-term advertising demand, rare cultural scenarios, and broad growth potential, achieving a unity of cultural value, commercial value, and investment value.
Relying on the cultural heritage of the century-old Tea Port and its prime location, combined with the communication advantages of LED technology, it forms media competitiveness through the four-dimensional overlap of location, scenario, technology, and audience. It is a high-quality medium in advertising, offering broad exposure, deep communication, and high conversion efficiency
The LED screen captures massive high-quality traffic through its prime location, adds depth to communication through cultural scenarios, and ensures communication efficiency with LED technology. It is a high-quality media choice that combines stability with growth potential, providing brands with continuous and efficient communication value.
