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- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Sanya Phoenix International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Boarding Gate | Min Qty：1 | |
| Size：1.577×2.338 | Min Period：month |
Located directly below the gate signage or on the opposite wall of the waiting seating area, the display is positioned at a height level with the line of sight of passengers sitting or standing. Passengers typically stay in the gate area for an average of 20–40 minutes, during which their attention is relatively focused, the environment is quiet, and they are highly sensitive to surrounding visual information. This allows the lightbox content to achieve long-term, close-range, low-interference effective exposure.
Covering all domestic gates in T2, the lightbox reaches more than 30,000 passengers daily, mainly vacationers, business travelers, families, and duty-free shoppers departing the island. They have strong purchasing power and brand acceptance. The lightbox serves not only as a key touchpoint for reinforcing brand memory but also as a medium that completes a full-chain communication loop from departure—security check—waiting area—to arrival.
As a static advertising medium where passengers spend the most time before boarding, with the highest attention and at a critical point for decision-making, it offers irreplaceable media advantages. Its value lies not only in high exposure but also in significantly enhancing attention to surrounding advertising content, providing brands with ample opportunity for information absorption and emotional resonance. The lightbox display is positioned at eye level or slightly lower, without strong direct light or dynamic interference, creating a quiet, immersive viewing experience that greatly improves brand information retention and favorability.
The lightbox is a high-certainty media asset that combines the benefits of time, audience, and scenario. Its three major advantages—long dwell time, high concentration, and strong purchase intent—make it a strategic media choice for brands looking to deeply engage the high-end travel market in Hainan, capture passengers at critical decision points, and achieve both brand awareness and sales effectiveness.
The boarding gate area within the domestic departure isolation zone of Terminal 2 is the last core advertising touchpoint for passengers before boarding. It covers all domestic departing passengers and is characterized by long dwell time, high attention focus, and strong visual impact, making it a key media location for brand communication and consumer conversion.
Domestic boarding gate lightboxes, leveraging their unique location advantages and audience value, have become an important choice for high-end travel brands, duty-free shops, and hotels to promote in the Sanya market, achieving both brand exposure and consumer conversion goals. With a moderate number of ads in the waiting area, passengers' attention is not dispersed, and brand information concentration is increased by 50%. Integrated with the high-end airport environment, it strengthens the brand's high-end, international positioning, and enhances credibility.
These lightboxes anchor the last core waiting touchpoint for passengers before domestic departures, positioned in high-net-worth passenger gathering areas within the isolation zone. They leverage five core advantages: long and deep reach, high focus with low interference, precise and high-value audience, scenario compatibility for high conversion, and premium brand empowerment. As a result, they have become a high-quality platform within the Sanya Airport media matrix for cultivating consumer mindset and driving full-chain conversion, catering to both long-term premium brand image building and short-term promotional traffic needs.
The Terminal 2 domestic boarding gate lightboxes are a rare premium media asset under the Hainan Free Trade Port background, combining advertising value, investment return value, and asset appreciation potential. They are a strategic high ground for high-end brands to capture the Sanya tourism market and an ideal choice for investors aiming to preserve and increase the value of their assets.
