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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 1, North Third Section, First Ring Road, Jinniu District | Format：led | Duration：15s |
| Location：Chengdu Jinniu Wanda Plaza | Min Qty：1 | |
| Size：13m*16m =208㎡ | Min Period：month |
The large LED screen is located on the facade of the plaza outside Gate 1 of Jinniu Wanda Plaza. Its effective viewing distance exceeds 400 meters, covering the traffic on both directions of the main road and reaching the surrounding densely populated communities, the entrances and exits of People’s North Road Station on Metro Line 1, and the daily pedestrian flow in the plaza. With a daily exposure of hundreds of thousands of people, the screen is directly opposite Longhu Beicheng Tianjie. Together, these two commercial complexes form a dual-core business district for family consumption and fashion trends, allowing the LED spot to cross-cover family customers and young trend-seeking crowds, achieving highly efficient penetration in consumer scenarios.
As a landmark outdoor digital media in the core northern city business district, thanks to its prime location, high-density traffic of both vehicles and pedestrians, precise audience coverage, and strong scene synergy, it builds a highly competitive localized communication advantage. Within a 5-kilometer radius of the screen, there are 107 mature communities with an occupancy rate of over 90%, forming a stable and frequent local family customer base.
The LED screen is not only a visual landmark in the northern city area but also a highly efficient local marketing engine that integrates mandatory traffic reach, family consumption focus, dual commercial district audience coverage, offline activity empowerment, and cost-effective advertising. As an important visual display platform of urban commercial complexes, it has become a popular choice for brand promotion due to its unique technological advantages, location benefits, and operational model.
As a core media of the northern city commercial benchmark, the brands conveyed by the LED come with a high-end business district trust label, increasing brand preference by 28%. Outdoor screens create city-level exposure, and when combined with indoor atrium screens for scenario-based interaction, they form a marketing loop of see-experience-purchase, maximizing the commercial value of the LED screen.
Large-screen matrix is an irreplaceable commercial communication hub in the core business district of North Chengdu. With a prime location, immersive technology, and comprehensive coverage of all customer segments, it has become a strategic media resource for brands to connect with Chengdu’s core consumer power. As the benchmark for digital communication in Wanda’s commercial ecosystem, the LED deeply integrates into the flow of people in urban complexes, transforming advertisements into immersive experiences and achieving a dual leap in communication effectiveness and commercial value.
The unique value of the LED at Jinniu Wanda Plaza lies in its four-dimensional synergy of location, technology, audience, and scenario, turning traditional advertising into immersive brand experiences. Unlike the instant traffic reach of airport LEDs, these large screens are better at driving consumer conversion. Compared with the narrow coverage of community media, they achieve full audience penetration, making them particularly suitable for brands that need to establish regional brand awareness and promote immediate consumption. This makes it a unique digital communication highland in North Chengdu.
The LED occupies the prime intersection of Yihuan Road and North Renmin Road, with seamless access to Metro Lines 1 and 6, covering 120,000 vehicles and 180,000 pedestrians daily, with weekend peaks exceeding 250,000 people. It serves as the first visual touchpoint connecting Chengdu’s old city and the northern new city. The 200 m² outdoor giant screen offers an unobstructed view and an ultra-long viewing distance of 300 meters, forming a city-level visual landmark. Its nighttime brightness is three times higher than the surrounding environment, and brand exposure is 2.5 times that of ordinary outdoor advertisements.
