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- Specs
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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：120 |
| Address：Beside Zhujiang Mall Tower, No. 1 Beiqing Road, Huilongguan | Format：led | Duration：15s |
| Location：Beijing Super Supreme Heshenghui | Min Qty：1 | |
| Size：10.6m*6.0m=63.60㎡ | Min Period：2weeks |
With its unique dome design, advanced lighting system, and strong commercial operation capabilities, it not only provides consumers with a stunning visual experience but also creates a high-value display platform for brands. It has become a benchmark project for commercial complexes in northern Beijing, adjacent to the Life Science Park Station on the Changping Metro Line, serving a surrounding population of 2.3 million.
The media is a core component of this commercial complex's iconic super-large onsite feature, capable of broadcasting brand advertisements, new product launches, and promotional information. Its high-impact visual display makes brand messages easier to remember and spread, providing a striking visual backdrop for various promotional events and themed parties organized by the mall, enhancing the level and attractiveness of the events.
LED media is a perfect blend of architectural aesthetics and digital technology. Through the collaboration of the dome LED lighting system and the main LED screen at the base, it creates a comprehensive multimedia space that integrates commercial displays, cultural entertainment, and social interaction. As a core visual element of Beijing's new commercial landmark, it not only enhances the project's brand value and appeal but also offers new ideas and models for the spatial operation and media applications of commercial complexes.
By leveraging Asia's top dome architecture and precise operations, it has become a highly competitive media platform in the northern Beijing commercial circle. Its advantages, deeply integrating location-based traffic, visual technology, scene operations, and communication value, make the media not just a display window, but a key bridge connecting brands with consumers.
Located next to the Life Science Park Station on the Changping Line, with three subway lines and two major highways surrounding it, it radiates to millions of industrial and residential populations nearby. Its target audience includes high-net-worth researchers, new middle-class individuals aged 20-45, and trend-savvy Gen Z consumers, who all have strong spending power. The surrounding communities and industrial parks have a strong demand for quality consumption and trendy experiences, making it a precise match for brand marketing.
It is deeply integrated with regular mall IP events, hosting weekly activities such as Super Boom music nights and sports flash mobs, attracting a cumulative participation of 100,000 people. LED media serves as the core visual carrier for these events, with exposure increasing in line with event popularity. The plaza is linked to a skateboard park, camping area, and pet park, allowing media content to be switched according to different scenarios to precisely match the needs of families, sports enthusiasts, and trend-conscious groups.
As the core visual engine of Asia's top dome commercial space, its investment value far exceeds that of traditional outdoor advertising screens, mainly reflecting five key dimensions: uniqueness, traffic advantage, technological barriers, scene value, and investment returns, forming a golden-triangle business model of landmark media, commercial traffic, and immersive experiences.
LED is not an ordinary outdoor advertising medium but a rare investment asset rooted in Asia's top dome commercial ecosystem. Its investment value lies in the deep integration of LED with landmark architecture, high-net-worth traffic, and diverse scenes, creating an irreplaceable spatial advantage, strong experiential LED technology, and a high-conversion business cycle. Long-term return on investment can consistently outperform the industry average by more than 30%.
