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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：2700 Dushi Road, Minhang District | Format：led | Duration：15s |
| Location：Zhuanqiao Wanda Plaza | Min Qty：1 | |
| Size：14.4m(W)×8.1m(H)=116.64㎡ | Min Period：week |
Located in Zhuanqiao, Minhang, Shanghai, the area offers convenient transportation, adjacent to Metro Line 11, with over 10 surrounding bus routes forming a network, creating a 15-minute urban life circle. Within a 3-kilometer radius of the mall, there are more than 50 mature residential communities with a resident population of approximately 300,000. It is an important consumer destination in the northwest area of Shanghai. Not only is it an advertising platform, but it also serves as a bridge connecting brands and consumers, commerce and art, providing brands with a powerful communication platform and commercial value, effectively enhancing brand awareness, reputation, and market share, fostering deep connections between brands and consumers.Wanda Plaza has a total construction area of 147,500 square meters, integrating retail, dining, entertainment, education, and lifestyle experiences. It is equipped with supermarkets, early education centers, cinemas, beauty care, children's facilities, and other diverse businesses. The plaza hosts 240 carefully selected merchants and 15 high-quality anchor stores, attracting a vast business and tourist crowd. Numerous high-end residences and real estate projects are situated around Zhuanqiao Wanda, with a concentration of high-spending consumers.As Shanghai's first O-shaped pedestrian street commercial complex, Zhuanqiao Wanda Plaza is not only the first Wanda Plaza in Minhang District but also the first large-scale commercial complex in China with a prefabrication rate of 30%. The mall integrates retail, dining, entertainment, education, and lifestyle experiences, including supermarkets, gourmet food, cinemas, beauty care, and children's facilities.It is not merely an advertising platform but also a bridge connecting brands and consumers, commerce and art. With the addition of new tenants and the continuous development of Wanda Plaza, the media value of LED screens will be further highlighted, providing brands with more precise and efficient marketing solutions and enabling deep connections between brands and consumers.
With precise scenario adaptation, intelligent data-driven insights, and the integration of cultural values as its core competitiveness, it has formed a high-reach, strong-conversion, and sustainable business closed loop. Although its hardware configuration does not match the top-tier technical benchmark positioning of Jiangqiao Wanda Plaza, it has become a cost-effective model for LED screen applications in regional commercial complexes, thanks to a more affordable cost structure and flexible operational strategy. For brands that focus on localized penetration and aim for high conversion, the LED screen system at Zhuanqiao Wanda is a rare premium communication platform in the Yangtze River Delta region.With precise scenario coverage, intelligent data-driven insights, and the integration of cultural values as core competencies, it has created a high-reach, strong-conversion, and sustainable business closed loop. Combining morning and night economies, the LED screens achieve over 16 hours of effective daily reach. For example, during the 2025 Chongyang Festival "Zhuanqiao Pastry Fair," the LED screens broadcasted the intangible cultural heritage production process live, driving mall foot traffic to exceed 100,000 visitors in a single day.Leveraging precise scenario adaptation, intelligent data-driven insights, and cultural value integration, it has formed a high-reach, strong-conversion, and sustainable business closed loop. Its investment value lies not only in hardware configuration and traffic scale but also in upgrading LED screens from mere advertising mediums into catalysts for consumer experiences and broadcasters of urban culture through technological innovation and operational strategies.
