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| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：No. 1177, Huanhu Road, Meixi Lake, Yuelu District | Format：led | Duration：15s |
| Location：Jinmao Lanshow City, Changsha | Min Qty：1 | Operating Time：0-24o'clock |
| Size：45m宽×11m高=495㎡ | Min Period：week |
As one of the first nationwide consumer infrastructure REITs assets, the occupancy rate has consistently remained above 98%, with an annual rent growth of 7.94%, demonstrating sustainable commercial value. Leveraging its location at Meixihu East Station on Metro Line 2, it covers a population of 500,000 in the Meixihu area. The large screen becomes a visual focal point for commuters, achieving high-frequency exposure with annual foot traffic exceeding 10 million people. During holidays, it coordinates with cultural and tourism activities for continuous exposure, expanding media influence.During the anniversary celebration, events such as the Miai Dimension Guoyi Exhibition and vertical marathon targeted young customers, with daily peak traffic exceeding 100,000. The large screen serves as the core media for event promotion, significantly increasing engagement and focusing on the 18-35-year-old young consumer group, who possess both high spending power and fashion sensitivity. This aligns perfectly with the project's positioning as a trendy social center, as it transcends being merely an advertising medium and becomes an integral part of urban value.The large screen operates under the concept of empowering business through technology and illuminating the city through art. Through a hardware matrix, scenario-based operations, and data-driven insights, it has become a strategic-level communication platform for brands to deepen their presence in the Changsha Hexi market. Its unique family, cultural, and business audience structure not only provides brands with efficient exposure channels but also, through membership systems and cross-industry collaborations, helps achieve a leap from traffic exposure to long-term operational success.The outdoor large screen uses a high-frequency rotation model, covering three peak time periods: morning rush, lunch, and evening. Its CPM is about 60%-70% of the large screens in the core commercial area of Wuyi Square, demonstrating a significant cost-performance advantage. For example, a certain new energy vehicle brand, after one month of advertising, generated 35% of all city-wide test drive appointments within a 5 km radius.
The screen is located in the core area of Meixi Lake in Changsha, bordering Meixi Lake Road to the north and adjacent to the five-star Jinmao Luxury Collection Hotel at Changsha Culture and Arts Center to the east. Jinmao Lanshow City gathers numerous high-end international brands and is a commercial landmark project in the Meixi Lake area of Yuelu District. Changsha Jinmao Lanshow City integrates high-end office buildings and an international platinum five-star hotel, attracting a large high-end business population. The screen is situated at the intersection of Meixi Lake Road and Lugu Avenue, a busy traffic area. The large screen is slightly tilted, providing an excellent viewing angle and outstanding coverage of multiple audience directions.
As the core visual landmark of Meixi Lake International New City, leveraging Jinmao's commercial operating capabilities and regional resource advantages, it forms an integrated communication ecosystem of technology, art, and commerce. Located on the north exterior facade of the mall at the intersection of Meixi Lake Road and Lugu Avenue, the screen spans 450㎡, employs seamless splicing technology, and supports 4K ultra-high-definition resolution with HDR high dynamic range display. Equipped with an intelligent light-control system, the screen can automatically adjust brightness according to ambient light, balancing visual effect with energy saving and environmental protection. IP65 protection ensures stable operation in all weather conditions, and a high refresh rate effectively reduces motion blur, making it suitable for high-frame-rate content such as live sports and automotive advertisements.
The large screen establishes an irreplaceable competitive barrier through its regional uniqueness, advanced hardware, and scenario-based operational capability. Its differentiated positioning and high cost performance not only make it a strategic media platform for brands deeply cultivating the Hexi market but also provide a model for the digital upgrade of commercial complexes.
