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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：Within D5 District of China Communications Central Park, southeast corner of the intersection of Renmin Road and Wanglong Road, Furong District | Format：led | Duration：15s |
| Location：Longfor Furong Tianjie | Min Qty：1 | |
| Size：5.34m宽×3m高=16.02㎡ | Min Period：week |
Relying on the rooftop of Longping Station on Metro Line 6 and covering the Liuyang River area with a population of 500,000, the large screen has become an unavoidable visual focus for commuters. Cooperating with high-end brands such as Longfor Properties and Porsche, it enhances brand positioning through dynamic posters and glasses-free 3D content. Referring to the advertising effects of similar screens in the May Day shopping district, it mainly targets young consumers in the eastern city area, who possess both high purchasing power and fashion sensitivity, perfectly aligning with the project's positioning as a place for uninhibited living.The LED large screen is not only a window for commercial display but also a convergence point for urban culture and commercial value. At Furong Tianjie, every illumination of the LED screen attracts tens of thousands of visitors, becoming a bridge for dialogue between brands and consumers. It is gradually becoming an invisible engine for enhancing commercial value in the Furong area, bringing business benefits while shaping the urban image, and serving as a new symbol of urban culture and commercial development.Witnessing the transformation of Furong District from traditional commerce to cultural commerce, it embodies the deep integration of city culture and business. For visionary investors, it is not merely an advertising spot but a long-term asset that grows alongside the city. The investment value of the large screen continues to appreciate along with the flourishing development of Furong District.The investment value of the LED large screen in Furong Tianjie's indoor area is reflected not only in advertising exposure but also in its deep integration with regional culture and consumer trends. Located only 200 meters from Shaoguang Station on Metro Line 6, the surrounding area includes high-quality educational resources like Datong Third Primary School and abundant cultural and tourism activities. During the Furong District cultural and tourism consumption season, as an important medium, it helps the district unlock new experiences of health and happiness, bringing cultural added value to brands. The integration of culture and commerce is precisely the new direction of urban development in Furong District.
As the core visual carrier of commercial spaces, relying on Longfor Commercial's scene operation capabilities and technological empowerment, it has formed a unique value system where space itself acts as media. The large screens adopt innovative forms such as transparent and curved screens. For example, the atrium transparent screen has a light transmittance of ≥62%, displaying advertisements without blocking natural light or architectural aesthetics, creating a floating image effect.
Indoor large screens are distributed in mall atriums, elevator lobbies, and key traffic nodes. Among them, the main atrium screen spans vertically from B1 to L4, forming a three-dimensional exposure network with the escalator, reaching more than 40,000 visitors daily, covering three core groups: family customers, Generation Z youth, and university students. For example, the LED screen in Atrium 2 is adjacent to the Aofei Happy Carnival, precisely matching consumption scenarios for family visitors.
As one of the commercial landmarks in Furong District, the large screen, together with Furong Square and Wuyi Square screens, forms the Changsha Golden Triangle outdoor media matrix. Its operator, Changsha Supermarket Culture Communication Co., Ltd., has mature media management experience and has served dozens of brands such as Hunan Bank and XPeng Motors, achieving a customer satisfaction rate of over 98%.
Focusing on precise reach and scene operations, the large screens, through technological empowerment and ecosystem collaboration, have become strategic media for brands to deeply engage the East City market. Its differentiated positioning and high cost-effectiveness provide a replicable model for the digital upgrade of commercial complexes.
