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| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：247 Jin Xing Middle Road, Xihu Street, Yuelu District | Format：led | Duration：15s |
| Location：Hunan Jiaxing Shizun Hotel | Min Qty：1 | |
| Size：19m（宽）×8.8m（高）=167.2㎡ | Min Period：week |
Amid the wave of cultural and tourism upgrades in Changsha, the LED screen at Hunan Jiaxing Shizun Hotel, with a CPM advantage of 25-50 yuan, has become a strategic platform for brands to precisely reach high-net-worth audiences. The screen is not only the hotel's visual business card but also, set against the backdrop of the Xiangjiang River at night, tells the story of the symbiotic relationship between business and culture in Changsha, continuously delivering long-term investment value.
As a prime media location in the core area of Hexi CBD, it demonstrates outstanding investment potential. The LED screen stands at the intersection of Jinxing Middle Road and Xianjia West Lake Road, attracting over 100,000 visitors daily and providing an unparalleled exposure platform for brands. The LED screen at Nan Jiaxing Shizun Hotel uses P3 high-definition display technology, delivering clear and sharp images with vibrant colors, maintaining stable performance even under strong sunlight or rainy conditions.
It is not only a premium platform for brand exposure but also a vivid embodiment of the fusion of business and culture in Changsha’s Hexi area, offering investors long-term and stable returns. In the wave of urban development in Changsha, the screen is becoming a golden choice for regional investment, continuously unleashing immeasurable commercial value. The LED screen has significant investment value, expected to break even within one year, making it suitable for investors seeking medium- to short-term returns.
The screen functions as a composite media platform integrating business displays, brand promotion, and event scenario creation. Its core advantages lie in three dimensions: location reach, hardware configuration, and scenario adaptation. Leveraging the hotel’s composite services of conferences, accommodation, and dining, combined screen media and offline experience packages are offered.
The LED large screen leverages the differential advantages of its location in the core area of Changsha Hexi CBD, high-end hardware configuration, and the synergy of government and enterprise resources, making it a strategic-level communication platform for brands to capture the Hexi market in Changsha. Its flexible scene adaptability and potential for future technological upgrades make it particularly suitable for industries such as automotive, finance, and education that need to strengthen regional influence.
The hotel is located in the center of Changsha Greater Hexi CBD, adjacent to the municipal government, Binjiang Financial Center, and the Yuelu Mountain University Town. Within a 3-kilometer radius, there is a resident population of 400,000, with 70% aged 25-45 and 55% holding a bachelor's degree or higher. This closely matches the target audience of industries such as automotive, finance, and education. Through the road network of Jinxing Middle Road and the West Second Ring Road, the outdoor large screen can rapidly cover the entire Hexi, Wangcheng, and Yuelu districts.
The media location is on the wall of Jiaxing Shizun Hotel at the intersection of Jinxing Middle Road and Xianjiahu West Road, right at a crossroad, covering the main traffic flow of Hexi. The media is adjacent to West Lake Park, Mayila Villas, and Wangfujing Commercial Plaza, offering long visual distance and excellent visual effects.
As the designated reception hotel for provincial government events such as the Provincial Two Sessions, the LED screen in the Hunan Hall has repeatedly served for policy briefings and achievement displays, enhancing the brand's credibility. Meanwhile, the hotel is close to Meixi Lake International Culture and Arts Center and Yuelu Mountain scenic area, with family guests accounting for over 50% on weekends and holidays, making it suitable for content promotion related to cultural tourism and parent-child activities.
