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| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：559, Section 1, Yinxing Road, Wangcheng District | Format：led | Duration：15s |
| Location：Qianyuan International Plaza | Min Qty：1 | |
| Size：26.56m宽×15.04m高=400m² | Min Period：week |
Qianyuan International Plaza is located at the southwest corner of the intersection of Jin Xing North Road and Yin Xing Road in Wangcheng District, Changsha. As an urban complex project, its commercial area LED screen can reach surrounding residential areas, office buildings, and commercial foot traffic. It is close to the main road Yin Xing Road, about 1.5 kilometers from Guanziling Station on Metro Line 4, and surrounded by 15 bus routes forming a dense transportation network. The surrounding facilities include Bubugao Supermarket and Longhu Sports Park, attracting leisure consumption groups.The LED screen is located at the southwest corner of Jin Xing North Road and Yin Xing Road in Wangcheng District, serving as a core landmark at the convergence of three popular areas: Waterfront New City, Binjiang New City, and the northern government district. As an important facility of the regional-level commercial complex Qianyuan International Plaza, the screen leverages the complex's 100,000㎡ commercial cluster and the transportation advantage of Metro Line 4 Yin Xing Road Station, forming a commercial-traffic-lifestyle integrated traffic hub that reaches over 50,000 local and nearby consumers daily.Adjacent to Metro Line 4 Yin Xing Road Station, it is a 5-minute walk away, with connections to major urban roads such as Jin Xing Avenue and Yin Xing Road. More than 10 bus routes, including 903 and 907A, create a three-dimensional access network via metro, car, and bus. Especially during peak hours, 60% of the commuting crowd are office workers taking the metro, closely aligning with the target middling-to-high-end brand consumer groups.Within a 3-kilometer radius, there are high-quality facilities such as the Third Xiangya Hospital, Hunan Business College, and Changsha Medical College. Surrounding communities, such as Nanshan Sodiano and Evergrande Mingdu, have a permanent population of over 150,000, with average incomes 25% higher than the Wangcheng District average. The neighborhood commercial pedestrian streets create a one-stop living and consumption closed loop.
With its unique combination of subway entrances, integrated complexes, and high-net-worth customer base, it has built a regional media platform characterized by precise reach, high cost-effectiveness, and long-lasting impact. With a daily traffic base of 50,000 people, a mature community commercial ecosystem, and government resource endorsement, it has become an outdoor media asset of great investment value in Wangcheng and even the Hexi area, especially suitable for industries aiming to deeply cultivate the local market and enhance brand penetration.Located on the exterior wall of Qianyuan Plaza at the intersection of Jin Xing Road and Yin Xing Road in Changsha City, the media surroundings cover high-end residential areas such as Changsha Rose Garden, Longhu, and Xinhua Lian Dream City. Qianyuan Plaza is the core business district of Wangcheng District, integrating leisure, shopping, and entertainment. With large pedestrian and vehicle flow, excellent media display effects, and a prime location at the intersection, the publicity effect is outstanding.Leveraging the trinity layout of subway hubs, community commerce, and precise target audiences, the large screen has built a regional media platform with high penetration, low cost, and strong synergy. The LED screen at the intersection of Jin Xing North Road and Yin Xing Road attracts tens of thousands of citizens daily, providing advertisers with an unmatched exposure platform.Its value not only lies in its high exposure but also in its perfect integration with the surrounding high-end commercial environment, creating a three-dimensional marketing scenario for brands. Against the backdrop of the rapid commercial development in Wangcheng District, the investment value of the Qianyuan International Plaza LED screen is increasingly prominent, making it a golden choice for the regional advertising market. With the opening of Subway Line 4 at Yin Xing Road Station, the audience traffic for Qianyuan International Plaza will enter a new growth phase, making the investment return even more considerable.
