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| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：Southeast corner of the intersection of Yuanda Road and Wanjiali Road, Furong District | Format：led | Duration：15s |
| Location：Jian'an New Business Hub | Min Qty：1 | |
| Size：15m宽×8m高=120m² | Min Period：week |
Located at the intersection of Yuanda 1st Road and Wanjiali Road in Furong District, Changsha, this is a mixed-use commercial and residential complex project in the core business district of Changsha. It is adjacent to Metro Line 5 and 19 bus routes, with a significant daily footfall, reaching commuters, tourists, and nearby residents. The surrounding area includes commercial facilities such as the Mawangdui Building Materials Market and RT-Mart, as well as living amenities like Wangwang Hospital and Changjun Furong Middle School, forming a stable flow of consumer traffic.As a landmark building at the intersection of Yuanda 1st Road and Wanjiali Road, the LED screen can serve as a visual landmark within the area, attracting the attention of passing vehicles and pedestrians. With its advantageous location, mixed audience, and policy incentives, it possesses high investment value.Located at the southeast corner of the intersection of Wanjiali Middle Road and Yuanda 1st Road in Furong District, this is a core landmark media facility in the Wanjiali business district. The screen belongs to Hunan Lego Culture Media Co., Ltd., and due to its superior location and significant broadcasting advantages, it is an ideal choice for brand promotion.Situated in the heart of the Wanjiali business district, it falls within the overlapping coverage area of five major commercial districts: the Train Station, Mawangdui, Nanhu, and Gaoqiao. The surroundings feature banks, securities firms, office buildings, five-star hotels, and large shopping malls, with a substantial daily footfall. The audience is mainly mid-to-high-end consumers. Close to Changsha Train Station and Wanjiali Plaza Station of Metro Line 2, and located at the intersection of major city roads with heavy traffic, the advertising reach is high.As an important node in Lego Media’s city-wide LED screen broadcasting network, this screen works in linkage with large screens in core areas such as the May 1st business district and Furong Square, covering resident populations, business crowds, and tourist groups, significantly enhancing brand exposure.
The media is located at the southeast corner of the intersection of Yuanda Road and Wanjiali Road, dominating the core of the Wanjiali commercial area, situated in one of Changsha's most prosperous and affluent districts. It is covered by five major commercial zones: the Train Station Commercial Area, Mawangdui Commercial Area, South Lake Commercial Area, Wanjiali Commercial Area, and Gaoqiao Commercial Area. Major banks, schools, well-known securities firms, Grade-A office buildings, five-star hotels, and large branded shopping malls are all within close proximity. The audience of the media primarily consists of middle-to-high-end consumers. The location experiences heavy pedestrian and vehicle traffic, the advertising space is at an optimal height, and the advertising effect is excellent.
This large screen is not only a carrier for commercial communication but also an important component of the urban landscape. Its modern visual presentation resonates with the bustling atmosphere of the Wanjiali commercial area. When illuminated at night, it becomes a landmark highlight of the area. Leveraging the mature consumer ecosystem of the commercial zone, the large screen advertisement can directly reach high-purchasing-power audiences, providing strong support for brands to achieve precise marketing.
The Jianan Xinshanghui LED large screen, through its integrated advantages of location, technology, and service, has created a high-reach, highly interactive, and measurable communication ecosystem. It is especially suitable for industries that need to quickly increase brand awareness and precisely target middle-to-high-end customers. With an average daily foot traffic of 500,000 people, an intelligent broadcasting network, and the attributes of a city landmark, it has become a highly valuable outdoor media asset in Changsha and even the central China region.
