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| Area：Changsha | Type：Outdoors | Frequency：60 |
| Address：The rooftop of Biyun Tian Building at Furong Square faces northwest. | Format：led | Duration：15s |
| Location：Biyuntian Building | Min Qty：1 | |
| Size：37m×13m =481m² | Min Period：week |
The Biyun Tian Building is located on Furong Middle Road in Furong District, Changsha City, specifically at the intersection of Wuyi Avenue and Furong Middle Road, which is part of the core area of Changsha's main urban district. Within a radius of 3 kilometers around this location, there are rich commercial circles including a variety of dining, leisure, entertainment, and shopping options, with significant commercial and business characteristics.As an urban landmark center, it attracts consumers from all regions of Changsha, being only 700 meters from the Wuyi business circle and adjacent to the IFS Center, New World Department Store, and Huangxing Road Walking Street. It is situated at the southeast corner of the intersection of Wuyi Avenue and Furong Road. Wuyi Avenue is the most important east-west city trunk road in Changsha, while Furong Road is the most congested north-south trunk road in the city. This intersection experiences year-round traffic congestion with a massive flow of people and vehicles. Media outlets are located at the central point of the Changsha Furong Central Business District, where all the provincial financial branch headquarters are gathered, and numerous Grade A office buildings line the area, creating a strong commercial atmosphere.The screen is located at the southeast corner of the intersection of Wuyi Avenue and Furong Middle Road, next to the Furong Square metro hub, with an average daily traffic flow exceeding 200,000 vehicles. Surrounding it are the World Trade Global Financial Center, the Hunan headquarters of Bank of Communications, and other Grade A office buildings. The commercial influence covers the entire city of Changsha, and this location has been rated by the industry as 'the central point of the Furong business circle's central business district'; the advertising reach rate is significantly higher than that of other media in the area.Situated at the intersection of Wuyi Avenue and Furong Middle Road, close to Exit 4 of the Furong Square Station on Metro Line 1/2, the daily metro passenger flow exceeds 300,000. There are numerous bus stops nearby, and the average daily traffic flow on surrounding roads reaches 200,000 vehicles. This location is referred to by the industry as 'the pulse point of Changsha's heart', with advertising coverage extending to business commuting, shopping leisure, sightseeing, and other comprehensive scenarios.
The advantages of LED screens not only lie in their leading hardware specifications but also in their ability to integrate the full link of location - technology - content - experience. Whether it's the high-end image shaping of international brands or the precise marketing of local enterprises, they can leverage high exposure, strong interaction, and quantifiable communication effects here to become a powerful engine for brand value growth. The investment value of LED screens can be deeply deconstructed from four dimensions: core location premium, technological iteration dividends, commercial ecosystem closure, and policy compliance assurance.Within a radius of 3 kilometers, there are 250,000 high-end white-collar workers, 600,000 business travelers, and 100,000 local residents. Surrounding them are 5A level office buildings and high-end commercial complexes, such as the World Trade Center Global Financial Center and the Changsha International Financial Center, forming a closed loop of "business - consumption - life." According to third-party monitoring data, the average disposable income of consumers in this area exceeds 18,000 yuan per month, and their consumption willingness for categories like automobiles, luxury goods, and high-end dining is significantly higher than the city average, precisely matching the needs of high-net-worth clientele.In the bustling atmosphere of Furong Square, the LED screen of the Biyuntian Building uses its unique charm to interpret the harmonious coexistence of advertising and the city. It is not just a screen but a vivid representation of Changsha's urban spirit and an excellent platform for dialogue between brands and consumers. Every flicker is a heartfelt confession to this city.Located in Changsha's Furong Square, at the intersection of Wuyi Avenue and Furong Road, it is only 700 meters from the Wuyi business circle, adjacent to core commercial landmarks like the IFS International Financial Center and Huangxing Road Pedestrian Street. Wuyi Avenue and Furong Road are the most important east-west and north-south thoroughfares in Changsha, which are perpetually congested and have a vast flow of pedestrians and vehicles, with an average daily flow of 300,000 people and vehicles. This is the core point of Changsha's Furong Central Business District, densely populated with provincial-level financial branch headquarters and surrounded by numerous 5A-level office buildings, creating a strong commercial atmosphere.
