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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：Huangpu District, near Nanjing East Road at Liuhe Road, facing southwest. | Format：led | Duration：15s |
| Location：Department Store 1088 | Min Qty：1 | |
| Size：40.90m ×26.60m =1088㎡ | Min Period：week |
Located at the intersection of the Nanjing East Road pedestrian street and Liuhe Road, facing directly the Shanghai Bund, People's Square, and the Lujiazui Financial District, covering Nanjing West Road, the main roads of Huangpu District, and the People's Square subway station. Multiple subway lines, including Line 2, Line 10, and Line 8, provide direct access, seamlessly connecting to core areas like Lujiazui, Yuyuan, and People's Square, adjacent to luxury and high-end commercial entities such as Hong Kong Plaza, New World City, and the No. 1 Department Store.The LED screen at the department store, due to its scarcity in a prime location, ultra-large high-definition technology specifications, and precise coverage of high-end clientele, has become a coveted resource for brands. Under the halo of the Nanjing East Road trillion-dollar business district, it is not just a physical carrier of advertising but also a 'city business card' for dialogue between brands and the global top consumer circles. For advertisers seeking high potential and high returns, this media asset has long-term investment value.The No. 1 Department Store 1088 LED screen on Nanjing East Road has become a new landmark outdoor advertising media on Nanjing East Road pedestrian street, thanks to its superior geographical location, advanced display technology, and precise audience coverage, making it an efficient platform for brand communication. It is located at No. 830 Nanjing East Road, No. 1 Department Store Commercial Center, an important node on Nanjing East Road pedestrian street. The Nanjing East Road business circle is one of Shanghai's most prosperous commercial districts, with a daily pedestrian flow exceeding 500,000 and strong purchasing power.Nanjing Road is known as the first commercial street in China and the most representative pedestrian commercial street in the country, with world-class influence, located in the center of Shanghai, surrounded by major shopping malls and centers, extending eastward directly to the Bund, making it the preferred destination for shopping and tourism.
This screen is located at the golden intersection of Huaihai Middle Road and Tibet Middle Road in Huangpu District, with its northern wall facing the Yan'an Elevated Road, a major transportation artery connecting Pudong and Puxi, with an average daily traffic of 880,000 vehicles. Its curved design perfectly integrates with the architectural profile, making it the largest outdoor LED screen within the visible range of the Shanghai municipal office area, inherently providing authoritative political communication.Located on Nanjing East Road in Huangpu District, in the core segment of China's first commercial street, Nanjing East Road pedestrian street, it has an average daily foot traffic of over 1.2 million people, covering high-end consumers in the Yangtze River Delta region and global tourists. Its northern wall directly faces the main road of Nanjing East Road, with a straight-line distance of less than 200 meters to the Nanjing East Road Station of Metro Lines 2 and 10, forming a three-dimensional traffic network of 'ground, underground, and aerial'.At the intersection of Nanjing East Road pedestrian street and Liuhe Road, directly facing the First Department Store, with a view of the Bund, People's Square, and Lujiazui Financial District, it covers double-directional traffic on Nanjing East Road and the People's Square subway station, with direct access to subway Lines 2, 10, and 8, seamlessly connecting key areas such as Lujiazui, Yuyuan Garden, and People's Square, especially suitable for brands targeting diverse consumer groups for advertising, effectively facilitating communication through its location in the core commercial district and precise audience coverage.With its scarce location, high-net-worth audience coverage, technological advantages, and anti-cyclical properties, it has become a hard currency in the outdoor advertising field. Under the halo of the trillion-dollar business circle of Nanjing East Road, it is not only a physical carrier for brand communication but also a city business card connecting top global consumer circles.
