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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：Nanjing East Road in Huangpu District, facing southwest | Format：led | Duration：15s |
| Location：Lansheng Building, Huaihai Road | Min Qty：1 | |
| Size：40.90m ×26.60m=1088㎡ | Min Period：week |
Directly facing the Yanan Elevated Road and the Yanan Road Overpass, covering the three major trunk roads of Tibet Middle Road, Huaihai Middle Road, and Jinling Road, the screen features an arc-shaped design that radiates to traffic and pedestrians in both east-west directions. It is adjacent to high-end commercial landmarks such as Hong Kong Plaza, CITIC Pacific, Liulin Square, and Port Land Plaza, and faces cultural and leisure venues such as the Shanghai Concert Hall and Infinity Plaza, forming a powerful consumer magnet.With its rarity in prime location, ultra-large HD technical specifications, and precise high-end audience coverage, it has become a scarce resource for brands vying to gain competitive advantage. Under the halo of the Huaihai Road trillion-yuan business circle, it is not just a physical carrier for advertising communication, but also a 'city business card' for brands to engage with Shanghai's top consumer layers. For advertisers seeking high potential and high returns, this media asset possesses long-term investment value.The LED screen at the Lansheng Building on Huaihai Road serves as an important outdoor advertising medium in Shanghai's core business district. With its superior location, advanced display technology, and precise audience targeting, it has become an efficient platform for brand communication. The Huaihai Road business circle is a representative area for high-end consumption and fashion trends in Shanghai, with a huge pedestrian flow and high consumption capability, surrounded by many high-end commercial establishments. The advertising can directly reach high spending power audiences, particularly suitable for luxury goods and high-end brand advertising.Located at No. 2-8 Huaihai Middle Road, Huangpu District, it sits at the golden intersection of the political center of People's Square and the fashionable business district of Huaihai Road. The north wall of the building directly faces the Yanan Elevated Road, a major traffic artery connecting Pudong and Puxi, which sees an average traffic flow of 880,000 vehicles daily. Due to perennial congestion, it creates a mobile advertising billboard effect. Viewed from the elevated road, the screen's arc-shaped design perfectly integrates with the building outline, making it the largest outdoor LED screen within the visible range of the Shanghai government office area.
As the largest LED screen within the visual range of the Shanghai municipal government, it inherently has political communication value. National-level projects such as CCTV's 'Brand Strengthening Project' and promotional videos for the Import Expo are displayed here, reaching 30% of the high-end consumer population in the Huaihai Road business district. Furthermore, 65% of the traffic on the Yan'an Elevated Road consists of business professionals, making it suitable for B-end brands in the automotive and financial sectors. Adjacent to the Shanghai Grand Theatre and Dazhong World, it can offer customized content in conjunction with art exhibitions.Located at the golden intersection of Huaihai Middle Road and Tibet Middle Road in Huangpu District, the screen's northern wall faces the Yan'an Elevated Road, a major traffic artery connecting Pudong and Puxi. The average daily traffic volume reaches 880,000 vehicles. Its curved design perfectly integrates with the architectural silhouette, making it the largest outdoor LED screen within the visual range of the Shanghai municipal government, giving it inherent authority in governmental communications.The screen covers an average of 1.2 million high-end visitors daily to the Huaihai Road business district, radiating to commercial entities such as Liulin Square and Wuxiandu Square. The congestion on the Yan'an Elevated Road extends the advertisement reach time to 3-5 minutes per occurrence. With business professionals making up 65% of the audience, it is ideal for high-net-worth brands in automotive and finance. It is close to the People's Square station on Metro Lines 1, 2, and 8, with peak hours seeing over 30,000 passengers, forming a broad consumer scene of 'commuters and tourists.'The core advantages of the LED media at the Lansheng Building on Huaihai Road, Shanghai, stem from its landmark status in politics and business, its value as a transportation hub, and its deep integration of technological iteration capability, creating a three-dimensional value system that is hard for other outdoor media to replicate.
