- Photos
- Specs
- Advantages
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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：180 |
| Address：The intersection of Chazishan Road and Guanshaling Road in Yuelu District | Format：led | Duration：15s |
| Location：Atrium of CapitaLand One Centre shopping mall | Min Qty：1 | |
| Size：5 （宽）× 10 （高） | Min Period：week |
The LED on the façade of the mall is presented with a low-frequency, high-quality visual presentation to avoid excessive commercialization interfering with the urban landscape, while the screen of the art gallery regularly rotates digital artworks through cooperation with local artists, giving the space cultural vitality
As a commercial landmark of Hunan's financial center, CapitaLand One Center mainly serves brand display and event promotion in its shopping mall
As a landmark commercial entity in the financial center of Hunan, the average daily passenger flow of the shopping mall is dense, and the LED screen can efficiently reach high-end consumers and surrounding business white-collar workers, covering core audiences such as financial institutions and cultural centers within a radius of 2 kilometers
The shopping mall is deeply bound to the theme activities through LED screens, such as synchronously playing beam visual effects during the 5th anniversary celebration, strengthening the IP communication of the "Kaixin Season" brand, and improving the immersive experience of consumers
The mall is located in the core business district of Yuelu District, LED media and the surrounding outdoor large screen form a linkage effect, which can be extended to city-level brand communication, as the core commercial entity of Hunan Financial Center, the average daily passenger flow of the mall is dense, covering high-end consumers and surrounding business white-collar workers, and the media exposure value is significant
CapitaLand One Center's LED screen is centered on scenario-based applications, not only undertaking basic advertising functions, but also becoming an important carrier for shopping mall drainage and experience upgrade through theme linkage, interactive technology and cultural IP
The media has transcended the attributes of traditional advertising carriers and become the driving force of business innovation, laying the foundation for traffic with its location advantages, technological innovation reconstructing the boundaries of experience, scene operation activating the business ecology, and sustainable practice shaping brand value
As the first smart mall, CapitaLand One Center is positioned as a social territory integrating fashion shopping, life and leisure, cultural and artistic experience, food experience, parent-child interaction and entertainment, and uses a 120,000-square-meter shopping mall to create an exquisite life for the people of Changsha
CapitaLand One Center is adjacent to Fuyuan Bridge West Station of Metro Line 4, with high walking accessibility, and the surrounding distribution of Guangming Yue Linhui, Wan Chai Supermarket and other living facilities, with a stable daily average daily flow of people. According to the data of Changsha Huangxing Square Pedestrian Street, the average daily passenger flow of similar business districts can reach 1.5 million, and CapitaLand One Center, as a regional core commercial entity, naturally benefits from high exposure in its media
As a dynamic city in the central region, Changsha's occupancy rate of CapitaLand Yuhua Pavilion in Changsha will be close to 96% in 2025, indicating that its commercial ecology is mature, attracting brands including high-end retail, catering and experience formats, and the customer base is mainly mid-to-high-end consumer groups, and the advertising conversion rate has potential
Media is not only an advertising resource, but also an intelligent hub connecting consumers, brands and urban culture, with significant scarcity and growth potential under the trend of consumption upgrading and digital transformation of commercial real estate
