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| Area：Hangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 108, Xintang Road, Shangcheng District | Format：led | Duration：15s |
| Location：Rainbow shopping mall atrium sightseeing ladder | Min Qty：1 | |
| Size：6.38（宽）×13.44（高） | Min Period：week |
If it is adjacent to Metro Line 1 or Line 4, the average daily passenger flow exceeds 100,000 people, of which 30% are business white-collar workers, young families and tourists, with the communication characteristics of "high frequency and short stay", and through scanning code interaction, AR navigation and other functions, the "passing traffic" of the underground passage is transformed into the "accurate customer source" of the shop
By analyzing multi-dimensional data such as consumer gender, age, and stay time, advertisers can achieve targeted targeting of "prime-time high-conversion people", with dynamic images such as West Lake culture and Qianjiang New Town night scene as the background, superimposed on brand advertisements or festival-themed content, creating an immersive experience of "urban landmark business scenes", and the data shows that the stay time of consumers in such content is 2.5 times higher than that of traditional advertising
Driven by the dual drive of Hangzhou's urban renewal and digital economy, the LED screen of Rainbow Shopping Center is not only a commercial communication tool, but also a "nerve ending" of the smart business district and a "traffic amplifier" of urban culture
Rainbow Shopping Center includes Wufu Tianhong Shopping Center and Yuhang Tianhong Shopping Center, of which Wufu Tianhong Shopping Center is located on the top of Jingfang Metro in Shangcheng District, which is an old shopping mall, Yuhang Tianhong Shopping Center is operated and managed by Tianhong, its predecessor was Xijia Plaza, located at the intersection of Liansheng Road and Wuchang Avenue in Yuhang District, and on the top of Liansheng Road Station of Metro Line 3
LED screens have high brightness characteristics, ensuring clear and bright pictures even in well-lit environments in shopping malls. Its color reproduction is extremely high, and it can accurately display a variety of complex colors, making the advertising picture more vivid and realistic, attracting the attention of customers
At the same time, its wide viewing angle characteristics make the picture clear and undistorted no matter which angle it is viewed, ensuring that customers in different positions in the mall can get a good visual experience
As a commercial complex, Hangzhou Rainbow Shopping Center has a large passenger flow, and it is located in a specific area, which can attract different types of consumers such as surrounding residents, office workers, students, etc., and the media in the shopping mall can accurately place the corresponding advertising content according to the functions and customer groups of different areas, so as to improve the pertinence and effect of advertising
Media can not only be used for advertising display, but also provide shopping malls with value-added services such as digital guides and event information release, improve customer shopping experience, enhance shopping malls' competitiveness, and create a fashionable, modern and dynamic atmosphere for shopping malls by displaying exquisite advertising content and dynamic images, enhance the overall image and grade of shopping malls, and attract more customers to shop and consume
By displaying exquisite advertising content and dynamic images, it creates a fashionable and modern atmosphere for the shopping mall, improves the overall image and grade of the shopping mall, and attracts more customers to shop and consume, thereby promoting the sales growth of merchants in the shopping mall and further enhancing the overall value and competitiveness of the shopping mall
