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| Area：Guangzhou | Type：Outdoors | Frequency：180 |
| Address：No. 1932, Huaguan Road, Xintang Street, Tianhe District | Format：led | Duration：15s |
| Location：Atrium of Tianhe Vanke Plaza | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
In the practice of Tianhe Vanke Plaza, LED screens have transcended hardware attributes and become the intersection of urban renewal and business innovation, and through the deep integration of technology, content and operation, its value is not only reflected in short-term benefits, but also in shaping a perceptible urban experience
Guangzhou Tianhe Vanke Plaza is the first business complex developed by Vanke Group in Guangzhou, located in Tianhe District, the core area of Guangzhou, and the key development project of the "12th Five-Year Plan" - Tianhe Smart City, surrounded by about 1,550 high-tech software enterprises
The central atrium of the mall features a huge LED waterfall screen, which is tall and eye-catching, capable of playing high-definition, smooth video and image content, bringing a strong visual impact to customers, and its content can be played synchronously with the LED strip display on the fourth floor of the mall, forming a linkage effect and enhancing the coherence and attractiveness of advertising and information display
Tianhe Vanke Plaza is located in the commercial core area of Tianhe District, Guangzhou, surrounded by office buildings, high-end residential areas, extremely developed transportation network, shopping malls are connected to a number of urban trunk roads, close to subway stations, attracting a large number of office workers, residents and consumers who come to shop and entertain every day
The LED screen in the mall is at such a golden traffic convergence point, and the atrium LED screen is the visual focus of the core area of the mall, whether it is customers entering from the entrance of the mall or shopping on each floor, it is difficult to ignore its existence
The rich layout of the mall attracts a diverse range of consumer groups, from young people who pursue fashion trends, to family consumers who pay attention to the quality of life, to office workers who travel for business, and different customer groups can find stores that meet their needs in the mall
Tianhe Vanke Plaza regularly holds various colorful activities, such as theme exhibitions, celebrity meetings, festival promotions, etc., and the LED screen in the mall plays a key role in the promotion of the event, which can warm up the event in advance, and attract consumers' attention and participate in the event by playing event preview videos, exciting highlight introductions and other content
As the commercial heart of the city, Guangzhou's Tianhe District brings together dense office buildings, high-end residential areas and various public facilities, and the consumption vitality is strong. Tianhe Vanke Plaza is located here and enjoys the dividends of regional development
The transportation network around the mall is as dense as a capillary, close to the subway station and a number of urban arterial roads, and the daily commuter flow, residents' daily travel and the number of people who come to shop and entertain is huge
For example, during the rush hour, a large number of office workers shuttle through the shopping mall, and the advertising information on the LED screen can be easily visible, creating a wide and efficient exposure opportunity for advertisers
With its rich and diverse formats, shopping malls have successfully attracted customers of different ages, occupations and consumption levels, trendy clothing stores and beauty collection stores attract young customers who pursue fashion trends, parent-child play areas, mother and baby stores are the permanent residences of family consumers, and coffee shops and business restaurants also provide convenience for business people
