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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：Room 109~112, Area A, Lane 603, Yihang Road, Pudong New Area | Format：led | Duration：15s |
| Location：Atrium in the Oriental Yide City shopping mall | Min Qty：1 | |
| Size：12（宽）×6.5（高） | Min Period：week |
Oriental Yide City is located at the intersection of Yihang Road and Sanlu Road in Pudong New Area, radiating more than 20 large residential communities in Qiantan Business District and its surroundings, with a permanent population of more than 300,000 and a stable daily average daily flow of people. The layout of its LED system makes full use of the high passenger flow characteristics of this community-based business, becoming an important carrier for brand communication and community culture display
With green and low-carbon as the core, the LED system of Oriental Yide City not only solves the lighting and display needs of commercial spaces through artistic design and scene innovation, but also transforms technology into a dual carrier of cultural and commercial value
The LED screen covers the entire floor of the passenger flow, and the average daily flow of people is not disclosed, but the average weekly passenger flow of the same specification screen in the surrounding business district reaches 560,000 people, and the LED is located in the atrium of the shopping mall, covering the passenger flow of the whole floor, with an average daily flow of 210,000 people per week, and the advertising reach rate is high
As a modern commercial complex integrating shopping, catering, leisure and entertainment, and parent-child in Pudong's Dasanlin sector, its LED display can be used to broadcast advertisements, promotional information, event previews, etc., providing a good publicity platform for merchants
The mall is located in Shanghai's Sanlin business district, surrounded by dense consumer crowds, strong commercial atmosphere, close to subway stations, attracting local residents and commuter flow, and enhancing advertising coverage
It can show clear and vivid visual effects in various lighting conditions of the mall, and its high contrast makes the light and dark parts of the picture clearly divided, with a strong sense of layering and three-dimensionality, and the advertising content is more prominent
Advertisers can change the advertising content at any time according to market changes, promotional activities, seasonal characteristics, etc., quickly respond to market demand, and improve the timeliness and pertinence of advertising, such as timely launch of holiday promotions, new product launches and other related advertising content
Compared with traditional static posters, dynamic display methods can provide richer information, enhance consumers' memory points, enhance brand awareness, such as playing brand stories, product use demonstrations and other video content, and better establish emotional connections with customers
Advertisers can choose the appropriate advertising content and form according to the characteristics of the shopping mall's customer group, such as age, gender, consumption preferences, etc., to improve the effectiveness and conversion rate of advertising, such as for the characteristics of young families in the shopping mall, parent-child products, educational services and other related advertisements
Oriental Yide City is located in the core of Pudong Dasanlin plate, close to Qiantan Business District, surrounded by more than 20 large residential communities, with a permanent population of 300,000 and a floating population of 150,000, this area is dominated by family customers, consumer demand is concentrated in parent-child education, catering and entertainment, daily necessities and other fields, and is highly consistent with the target advertisers of LED media, with a weekly passenger flow of about 210,000 people and an average of more than 30,000 people per day, providing a stable traffic foundation for advertising exposure
As the "second Lujiazui", Qiantan Business District is attracting a large number of high-end industries and population gatherings, and its consumption spillover effect is significant. Oriental Yide City is only 3 kilometers away from Qiantan, which can undertake the daily consumption needs of high-net-worth people in Qiantan
