- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuhan | Type：Metro | Frequency：0 |
| Address：Zhongshan Park Station | Format：Light box | Duration：/ |
| Location：The station hall is packed with pillar light boxes | Min Qty：8 | Operating Time：0-24o'clock |
| Size：/ | Min Period：week |
Pillar advertising is set around the support column of the subway station hall, which can realize all-round display, and passengers can receive the advertising information in full from any angle. The large screen and high-brightness light box form a strong visual shock effect and effectively seize attention.
Combined with the environmental characteristics of the enclosed space (long stay time and concentration of passengers), the advertising reach rate is close to 100%, forming a mandatory communication scenario.
The average waiting time of passengers is 3-5 minutes, and the frequency of exposure can reach more than 8 times a day in the closed station hall environment, which significantly improves brand memory.
Zhongshan Park Station radiates the core area of Wuhan-Guangzhou business district, covering high-end commercial entities such as Wuhan International Plaza and World Trade Plaza, reaching a large number of business white-collar workers, high-consumption shopping groups and business travelers on average every day, and advertising can accurately penetrate the city's main consumer groups.
