- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuxi | Type：airport | Frequency：0 |
| Address：Wuxi Sunan Shuofang Airport | Format：wheelbarrow | Duration：0 |
| Location：Terminal 2 | Min Qty：1000 | Operating Time：0-24o'clock |
| Size：/ | Min Period：year |
Advertisements are placed within passengers' horizontal line of sight. Ad visuals can be mounted on both the front and sides of trolleys for 360° visibility. The advertisements can be clearly seen by trolley pushers, oncoming passengers and waiting crowds, enabling multiple exposures to single passengers and simultaneous exposures to multiple people. Passengers view the ads repeatedly while moving, free from distractions of mobile phone notifications. This delivers higher information conversion efficiency, effectively extends the brand message receiving period and builds deep memory retention.
Passengers can transfer directly to the metro with airport trolleys, achieving seamless connection between the airport and metro stations and greatly easing the burden on travellers with large luggage. The advertisement click rate triples. Passengers use the trolleys for an average of 15–45 minutes, far longer than the 3–5 seconds exposure of static advertisements. Coverage spans the entire passenger flow route from post-security check, boarding gates to baggage claim, delivering accompanying exposure integrating services and advertisements.
As the standard core trolley model for terminals, it boasts strong load capacity and ample space, capable of holding multiple large suitcases of 28 inches and above. Equipped with anti-slip storage trays, anti-slip handrails, four universal wheels and parking brakes, the trolley runs smoothly and stays stable when parked. It is mainly used for long-distance luggage transport for passengers from terminal entrances to check-in counters, and from baggage claim upon arrival to terminal exits, suitable for all domestic and international travellers carrying large luggage.
T2 Terminal full-coverage trolley advertisements cover all passenger flow routes across both domestic and international zones of T2 Terminal. The advertisements are placed in core areas including the domestic arrivals baggage claim hall, domestic departure check-in zone, international arrivals customs exit, and international departure ticketing hall. As scarce mobile accompanying media throughout the airport terminal, the advertising visuals are mounted on the front baffles of trolleys. Passengers come into close contact with the visuals while pushing the trolleys, delivering excellent visibility.
As mobile media, trolleys travel across all passenger routes within the terminal and fill coverage gaps left by fixed advertising locations. They continuously reinforce brand impressions throughout passengers’ journeys and establish a complete communication chain spanning "first sight upon arrival – in-journey exposure – final impression before departure". When parked together, numerous trolleys displaying identical visuals form a connected brand matrix with powerful visual impact. When dispersed in motion, they continuously reach scattered passenger groups, delivering dual communication effects of concentrated campaign momentum and long-tail audience penetration.
Advertising visuals are generally applied as color printed stickers on the front, side and rear surfaces of trolleys. Positioned within passengers’ natural line of sight while pushing trolleys, they enable unavoidable exposure and capture zero-distance attention. This effectively improves ad memorability and conversion potential. In an unavoidable and highly penetrating manner, the advertisements occupy a prime position in passengers’ minds and realize value transformation from traffic to sustained audience retention.
