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| Area：International | Type：Outdoors | Frequency：72 |
| Address：Bangkok Paragon Park | Format：led | Duration：30s |
| Location：Bangkok Paragon Park | Min Qty：4 | |
| Size：24.16m*16.19m=391㎡ | Min Period：2week |
Interchange screen specifications: 24.16 meters * 16.19 meters=391 square meters
Screen size of Parc Paragon: 16.20 meters * 9.20 meters=149 square meters
90 degree screen size: 375.13 square meters
-Screen size at the top of the Siam center: 25.6 meters * 3.84 meters
• Prime location with extensive coverage: Parc Paragon, located in the heart of Bangkok's Siam Square, and Interchange 21, located in Suvarnabhumi, are both the most vibrant commercial districts in Bangkok with a high daily foot traffic, ensuring that advertisements can be seen by a wide and diverse audience.
Cutting edge display technology, visual feast: Both screens adopt the latest LED display technology, ensuring high-resolution and vivid color image quality, even in strong light, maintaining good visibility and effectively capturing pedestrians' attention.
24/7 playback, constantly exciting: Supports 24-hour uninterrupted playback, effectively attracting the attention of passersby both day and night. Especially at night, when the screen lights up, it becomes a beautiful scenery on the street, enhancing the brand's memory points.
Flexible content customization services: Provide highly customized advertising service solutions based on customer needs, including time slot selection, content design, etc., to meet the promotional needs of different brands. Simultaneously supporting real-time content updates and quickly responding to market demands.
• Precise targeting of target audience: Considering the characteristics of the surrounding environment (such as proximity to office buildings, shopping centers, hotels, entertainment facilities, etc.), targeted advertising can be placed according to the characteristics of different target audiences to improve marketing efficiency and return on investment.
• Powerful interactive potential: Combining modern technological means such as QR code scanning, AR interaction, etc., can increase audience engagement, making advertising not just a one-way information transmission, but an opportunity to establish interactive connections with the audience.
Long term brand influence building: Pedestrians who stay in this area for a long time, whether waiting for friends, resting, or browsing shop windows, provide additional viewing opportunities for advertisements, which helps to build the long-term influence of the brand.
Efficient market penetration: The area where Parc Paragon and Interchange 21 are located in the heart of Siam is one of Bangkok's most vibrant commercial districts, with dense foot traffic providing unprecedented exposure opportunities for brands, helping to quickly increase visibility and influence consumer purchasing decisions.
Precision marketing and efficient conversion: By analyzing different time periods and demographic characteristics, precise targeting of target customer groups such as tourists, office workers, students, etc. can be achieved, thereby significantly improving the effectiveness and conversion rate of advertising. For example, advertising related to tourists on weekends or holidays, and advertising related to office workers during peak hours on weekdays.
Dual screen linkage effect: By synchronously playing advertisements in two different but equally busy commercial areas, double exposure can be achieved, enhancing the dissemination of brand information and increasing brand awareness.
• Huge long-term growth potential: With the development of Bangkok's tourism industry and urban upgrading, the commercial value here is also constantly increasing. Investing in electronic screen advertising at Parc Paragon and Interchange 21 in Siam means not only enjoying current high returns, but also gaining additional income from future location appreciation.
Brand image building tool: Using this platform for brand image building or new product launches can effectively convey the brand story to consumers, enhance brand identity and loyalty. Especially suitable for brands that hope to attract the younger generation through innovative ways.
Diversified marketing strategy implementation: Whether it's new product promotion, holiday promotion, or corporate social responsibility activities, this electronic screen advertising can provide flexible and versatile solutions to help companies achieve comprehensive brand communication goals. For example, combining online activities to guide users to participate in interaction and expand brand influence.
International perspective and integration of local culture: As one of Bangkok's important cultural landmarks, Siam Square and Suvarnabhumi attract visitors from all over the world. Placing advertisements here not only helps to enhance the brand's international image, but also deepens the connection with local consumers by leveraging the local cultural background.
A cost-effective advertising option: Compared to other forms of advertising such as television ads, newspaper and magazine ads, this electronic screen advertising has a relatively low cost, but can bring extremely high brand exposure, making it a highly cost-effective choice.
• Data driven optimization capability: By collecting and analyzing data during ad playback, we can gain a deeper understanding of ad performance and adjust strategies accordingly to achieve optimal results, continuously improving the return on investment of ads.
Enhance brand interaction experience: By combining interactive technology and social media sharing functions, a more vivid and interesting advertising experience can be created, encouraging consumers to participate in interaction, forming a word-of-mouth effect, and further expanding brand influence.
