Media Resources

As an essential route to the core business district of Nanjing West Road, it covers a large number of commuting white-collar workers and tourists. This area, including Exit 6 and its surroundings, is often used by brands to create 'immersive' check-in points, and combined with the surrounding commercial atmosphere, it has high advertising conversion potential.

The gate area connecting the domestic and international boarding zones of Terminal 2 is the core area where passengers stay before boarding. Every airport display screen here is not only a window for information display but also a key touchpoint for dialogue between brands and high-value audiences.

The core circulation paths and stay areas densely distributed on the departure level of Terminal 1, where passengers check in, wait, and pass through, are the necessary routes and focal points for passengers to complete formalities and wait for flights, achieving 100% coverage of all passenger flows.

By taking into account the average waiting time of passengers, it ensures that each passenger can see the advertising content multiple times, greatly reinforcing brand memory. Passengers typically have 20-40 minutes of waiting time before boarding, which is a period of highly focused attention and relatively monotonous golden window.

Media resources are precisely positioned at key nodes such as international departure check-in halls, security channels, duty-free shopping areas, boarding corridors, and gates, constructing a visual communication system that covers the entire process of international travelers through a distributed, high-density network of points.

The fundamental advantage of the screen-saturating package lies in its absolute control over passenger flow. From the moment passengers enter the T2 departure hall until they step into the restricted area, the reception of advertising information is no longer fleeting, greatly enhancing the effective reach of the information.

100% coverage of the atmospheric and clean surroundings of the exit, media exposure without interference averaging 16 hours per day, ensuring that video collection reaches taxi and airport shuttle passengers closely, passengers follow like a shadow to deepen audience memory, multi-screen linkage for full-process conversion

The screen machines located in the third-floor domestic departure hall and the first-floor domestic transfer, departure, and main building arrival hall serve as the digital pulse along this route, acting as visual nodes along the passengers' path, conveying brand information in a more delicate and in-depth manner through a high-frequency, dynamic approach.