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- Media Map
| Area：Guangzhou | Type：airport | Frequency：360 |
| Address：Guangzhou Baiyun International Airport | Format：spam bot | Duration：5s |
| Location：T2 Domestic Network | Min Qty：54 | |
| Size：1.07×1.88 | Min Period：week |
Located in the domestic departure piers, waiting areas, and near-gate access passages of Terminal 2, it provides full coverage of the passenger waiting and walking routes for domestic departures. It ensures 100% exposure of domestic passengers from after security check to before boarding, firmly capturing the core passenger flow without detours or omissions. This doubles ad recall, achieves high ad receptivity and strong conversion potential, making it suitable for both long-term brand promotion and short-term event campaigns.
Terminal 2 handles over 40 million passengers annually, with an average daily reach of over 52,000 people. High-frequency 15-second loop playback ensures that advertising information is completely delivered along the passengers’ essential paths, creating strong memory impressions. Synchronized multi-screen network broadcasting allows passengers to repeatedly view content while waiting, walking, or queuing for boarding, forming immersive, high-frequency memory points. The screen height is aligned with the human eye level, reducing fatigue from looking up or down, and the image is clear with low interference, resulting in high passenger attention.
The distributed ad screens cover all domestic departure waiting piers, passageways, air bridges, and waiting lounges in Terminal 2, which are essential paths for passengers boarding flights. Passengers spend significant time waiting, with a fixed line of sight while walking, allowing close-range, eye-level viewing without obstruction. The quiet waiting environment with minimal information interference enhances ad receptivity. Daily repeated playback up to 360 times strengthens brand recall and impact, with both active attention and passive placement, achieving nearly full ad reach.
Passengers average over 120 minutes of waiting time in a “true attention vacuum period” with low distraction and optimal conditions for actively receiving information. Screens are installed at eye level for close-range viewing, unobstructed, and free from other promotional distractions, ensuring passive but strong forced exposure.
Using 54 LED digital screen devices arranged vertically in a continuous sequence, positioned along both sides and directly in front of the security checkpoint, forming an unobstructed, high-density visual matrix. As passengers queue for security checks, their line of sight naturally focuses on the screen content, achieving mandatory engagement and high attention retention. The media value of advertisements will gradually increase, forming a complete value loop of 'exposure–memory–conversion.'
The screen package uses the airport screen devices as the core carrier, leveraging the top-tier traffic of the South China aviation hub, full-scenario precise layout, and digital communication advantages to build a high-reach, high-conversion, high-value brand communication matrix. This comprehensively overcomes the limitations of traditional advertising and provides brands with an efficient exposure channel covering the entire passenger travel process.
Multi-screen linkage and full-area screen display form a visual matrix. High-frequency repeated exposure quickly strengthens brand memory and deepens awareness of selling points. Dynamic screen exposure increases density by 3–5 times, covering more people per unit time with higher communication efficiency. It is suitable for brand image consolidation, new product launches, and promotional activities, quickly enhancing brand image and market position, creating a premium effect of single-point placement with full-area endorsement, strengthening consumer trust and brand value.
Throughout the complete journey from departure to arrival, brand information achieves more than three touchpoints, forming a cognitive loop that reinforces brand memory continuity and penetration depth. Advertising information reaches a wide audience and leaves a strong impression, truly ensuring that every placement is effective and every exposure is valuable.
