Media Resources

The core drop-off lanes at Terminal 2 Departures serve as the only access route for all private vehicles, online car-hailing services and passenger drop-off vehicles heading to the terminal building. There are no passenger diversion passages, and the lanes fully accommodate all departing vehicle and passenger flows.

Full coverage of parking areas in both domestic and international terminal buildings, featuring prominent locations and open viewing angles. Advertisements come into passengers' sight at close range and form their first impression. Passengers have abundant fragmented leisure time, enabling more focused attention. With fewer competing advertising distractions, the information conversion efficiency is higher.

The media installation is located on the outer facade of the T2 concourse, directly facing the apron and taxiways. It features an open and unobstructed view free of column and wall obstructions, with a long-distance visible range.

This location lies on the mandatory traffic route for all arriving passengers in China, with no passenger diversion or alternative bypass routes, enabling 100% coverage of all arriving passenger flow. Each single pillar features four independent display screens, delivering a 360° panoramic view without blind viewing angles, suited for multi-directional passenger movement routes in the terminal hall.

The locations firmly occupy the one-way passage. All arriving domestic passengers continuously pass through the media area on foot. They can fully view the advertising visuals multiple times while moving, resulting in high exposure frequency and thorough information penetration.

The arrival floor boasts the optimal communication psychological advantage in the airport scenario. After a long-distance flight, passengers are free from the rush and anxiety experienced at the departure floor. They are physically and mentally relaxed and receptive, with more unfocused attention and a stronger willingness to receive information.

The light box is located on the central visual axis at the entrance of the departure hall, directly facing the direction of passenger flow. It features a neat and grand screen with centered viewing perspective. Free of any obstructions such as columns, walls and equipment across the venue, it cannot be avoided from passengers’ sightlines during movement, naturally enabling immersive compulsory exposure.

The high-altitude area atop the check-in island avoids obstructions from crowds and baggage trolleys, enabling clear visibility from both near and far distances. The visuals lie on the same horizontal viewing plane as the terminal flight guidance signs. Passengers naturally notice the advertisements while checking flight information, leading to higher acceptance of passive exposure.