Media Resources

As both the first impression space for travelers arriving in Hainan and the last commercial touchpoint before departure, this lightbox has become an important window for brands to connect with visitors from outside the island and stimulate local consumption, thanks to its high foot traffic, consistent dwell time, and strong contextual relevance.

This lightbox is located in the central passage area between the key points of the domestic departure main process, the check-in area, and the security checkpoint. It covers the mandatory route for all passengers departing from T1, with a daily reach of over 60,000 people, and during holiday peaks, it can exceed 100,000.

The surfaces of multiple load-bearing columns located in the main domestic departure corridor and check-in area of T1 are designed to perfectly align with the entire passenger flow from entering the terminal to checking in and waiting for security. The column structures in the departure hall are cleverly used to create a 360° immersive visual experience.

The lightboxes in the departure hall on the second floor of Terminal 1 are one of the airport's core static advertising resources. They are strategically positioned along the main passages of the departure hall that domestic departing passengers must pass through before check-in and security, as well as around the check-in islands, close to the check-in counters of major airlines such as China Southern Airlines and Hainan Airlines. They cover the entire process of passengers from entering the terminal to completing security checks.

Billboard advertising is a high-value, highly focused, enclosed scene media built around the boarding flow of domestic travelers. With its unique advantages of 100% reach, undisturbed attention, and coverage of high-net-worth individuals, it has become a strategic communication medium for brands to achieve precise exposure and deep engagement at core airports in the Hainan Free Trade Port.

The advantage of media lies in its unique environment and atmosphere. The baggage claim hall is well-lit and spacious, allowing travelers to relax both physically and mentally while waiting, making them more receptive to advertising messages. Compared to other areas of the airport where people pass through quickly, the longer stay allows brand information to be more deeply received and remembered by travelers.

The mixed-flow airport lightboxes at Chengdu Tianfu Airport T2, with precise audience coverage, superior physical conditions, and high-value contextual relevance, have become a strategic media resource for mid-to-high-end brands to build influence and shape a premium image.

This advertising space is located on both sides of the boarding bridge in the terminal. It is a must-pass area for passengers arriving and departing via the boarding bridge, capable of covering all passenger advertising screens on the bridge. It has an intuitive media form, is visually appealing, and highly recognizable, making it an ideal platform for businesses to promote their brands.