Media Resources

This lightbox is located in the departure area of Terminal 2 after security screening, covering all domestic and international departing passengers who have passed through security and are waiting to board. Passengers typically stay here for 30–60 minutes, with a high receptivity to surrounding visual information, ensuring that brand messages are clear, prominent, and of outstanding quality.

All domestic arriving passengers, after retrieving their luggage, proceed to the pick-up area or ground transportation stations. This area is a one-way route with no diverging paths. Light boxes are installed above exit doorways or on both sides of the passage, directly in the natural line of sight of passengers, ensuring full, mandatory, and comprehensive exposure, effectively guaranteeing the basic coverage rate of communication.

This lightbox is located above or on surrounding pillars of the baggage claim area in the domestic arrivals section of the terminal, directly in the line of sight of passengers waiting to claim their luggage. It reaches all domestic inbound passengers, with a daily audience of over 30,000 and an annual reach exceeding ten million.

The lightbox is installed along the core passageway from before to after the domestic departure security check at Terminal 2, covering the entire flow of passengers from check-in, queuing, and security check to entering the waiting area. It serves as a key visual window for brand exposure to domestic departing passengers.

This lightbox covers the entire domestic outbound passenger flow, reaching hundreds of thousands of people daily, particularly targeting business travelers, high-net-worth individuals, and families. The audience has strong purchasing power, high brand sensitivity, longer dwell times, and effectively receives information, significantly enhancing brand recall.

This lightbox is mainly distributed on T2's first floor domestic baggage claim hall and on the side walls of the main passage leading to the arrival exit. It is located next to the baggage carousel, escalator entrances, and the waiting area for pick-ups, making it a key visual point where passengers must pass through and spend a relatively long time while completing the entire process of disembarking, collecting baggage, and exiting the station.

As a closed passage where passenger flow is most concentrated and movement is most linear in the arrival process, this mezzanine area covers all domestic arriving passengers daily. The average passage time is about 2–4 minutes, with slow walking speed and low distraction, resulting in significantly higher advertising reading and recall rates compared to open waiting or boarding areas.

This lightbox is located above the check-in island on the second floor of Terminal 2 and on the surrounding walls, adjacent to the check-in counters. It is within the line of sight that passengers must pass through while completing check-in procedures and waiting in line, covering all domestic departing passengers on a daily basis.