Media Resources

Passengers move at a moderate pace, allowing them more time to view advertising graphics and texts and absorb information more fully. This effectively avoids ineffective "fleeting exposure" caused by fast-moving pedestrians in departure halls, enabling in-depth implantation of brand information.

Leveraging the enclosed, narrow and exclusive space of the covered corridor bridge with minimal external visual distractions, passengers can walk at a leisurely pace with a relaxed travel mindset free from rushing pressure. They come face-to-face with brand visuals up close, enjoying a favorable viewing experience and high acceptance of advertisements, which enables in-depth brand engagement and lasting memory retention.

The media installation is located on the outer facade of the T2 concourse, directly facing the apron and taxiways. It features an open and unobstructed view free of column and wall obstructions, with a long-distance visible range.

The cladding columns in the security inspection area adopt a full-column full-enclosure integrated process to enable 360° panoramic display. Passengers walking from various angles, stopping to rest, or waiting sideways can directly view the brand visuals, completely avoiding issues such as limited viewing angles and blocked images.

The core advantage of glass advertisements on jet bridges lies in the last glance before boarding. On the inevitable path that passengers take before entering the cabin, this close and compulsory visual contact can leave passengers with a very deep memory before their journey.

The film advertisements on the departure jet bridges of T2, with their unique media form, transform the narrow passage connecting the terminal and the aircraft into an immersive brand light and shadow corridor. Through the dense distribution of 45 film panels, a visual network spanning the entire journey is constructed.

In the departure lounge of the international terminal, the pillars are physical elements that passengers cannot avoid in their movement paths. By naturally integrating advertising content with the architectural lines, no matter whether passengers are walking from a distance, their eyes will naturally be drawn to the high-resolution images on the pillars.

Film media is a highly creative and penetrating 'microscopic' form of advertising, cleverly transforming corner and column edge bump strips in buildings, which originally only serve safety protection functions, into continuous brand display belts and invisible guide lines that run through passenger flow paths.