Media Resources

Situated on the prime route where travelers exit the baggage claim area and head toward the arrival hall and transportation center, the lightbox displays feature rich, vibrant colors and layered visuals that present a delicate, transparent texture like a painting, ensuring that every frame of brand information is clear, sharp, and flawless from every angle.

The airport lightboxes in this area feature large, high-definition displays. Their wide design perfectly aligns with eye level, allowing passengers' gaze to naturally focus on them while they move slowly or wait to collect their luggage, greatly enhancing the efficiency of information reception.

Lightbox media are cleverly placed in the prime visual zones around baggage carousels. During the relatively static and slightly anticipatory time when travelers are waiting for their luggage, the lightboxes naturally catch their eye, ensuring that brand messages are clearly conveyed.

This lightbox is located in the departure area of Terminal 2 after security screening, covering all domestic and international departing passengers who have passed through security and are waiting to board. Passengers typically stay here for 30–60 minutes, with a high receptivity to surrounding visual information, ensuring that brand messages are clear, prominent, and of outstanding quality.

All domestic arriving passengers, after retrieving their luggage, proceed to the pick-up area or ground transportation stations. This area is a one-way route with no diverging paths. Light boxes are installed above exit doorways or on both sides of the passage, directly in the natural line of sight of passengers, ensuring full, mandatory, and comprehensive exposure, effectively guaranteeing the basic coverage rate of communication.

This lightbox is located above or on surrounding pillars of the baggage claim area in the domestic arrivals section of the terminal, directly in the line of sight of passengers waiting to claim their luggage. It reaches all domestic inbound passengers, with a daily audience of over 30,000 and an annual reach exceeding ten million.

The lightbox is installed along the core passageway from before to after the domestic departure security check at Terminal 2, covering the entire flow of passengers from check-in, queuing, and security check to entering the waiting area. It serves as a key visual window for brand exposure to domestic departing passengers.

This lightbox covers the entire domestic outbound passenger flow, reaching hundreds of thousands of people daily, particularly targeting business travelers, high-net-worth individuals, and families. The audience has strong purchasing power, high brand sensitivity, longer dwell times, and effectively receives information, significantly enhancing brand recall.