Media Resources

In the waiting areas of the concourses on the third-floor departure hall, the totem light boxes are not standing independently, but are ingeniously integrated with the seating arrangements. With passengers at a short viewing distance and spending a long time there, they can easily see the exquisite images by looking up, which readily evokes passengers' emotional resonance and cultural identification.

Located in the core area of the duty-free commercial zone for domestic departures at T2, travelers spend a long time there, and the dwell time is fully utilized for continuous and effective exposure to stimulate potential shopping desires, covering 100% of domestic departure travelers at T2.

Located right next to the security checkpoint exit, it is the first spot visible to passengers as they exit the security channel, covering 100% of all domestic departing passengers checking in on the third floor, ensuring high-frequency exposure of the brand information.

This booth is located on the third floor, in the core passage before the departure security check, adjacent to the transition area between the check-in area and the security checkpoint. Passengers can face the booth directly without having to detour, with no diversion of passenger flow or visual obstruction, making it a true mandatory contact point.

Lightbox media is located on the key movement line where passengers transition from check-in to security and waiting areas. Unlike the extended stay in the ticketing hall, the core logic of corridor media lies in high-frequency interception and dynamic accompaniment.

The domestic departure ticketing hall is the first stop for passengers to begin their journey, and it is also the core area with the highest density of people and relatively long dwell times. With its grand scale, bright visual presentation, and high coverage, it constitutes a highly significant gateway image in the airport advertising ecosystem.

Lightboxes are the prime media resource in the airport arrival process, where people spend the longest time, focus their attention the most, and cover the widest audience. During the waiting period, passengers repeatedly check the carousel, and the advertisement images appear repeatedly in their line of sight, greatly enhancing memory retention.

At Terminal 2, the elevator directly below the domestic arrivals corridor is right in front of passengers, serving as a key visual focal point for travelers moving from the arrivals corridor to the first-floor exit. It is a critical traffic node for passengers leaving the terminal after baggage claim, with natural sightlines focusing on the media on the wall beside or directly in front of the escalator.