Media Resources

Located on the core route after passenger security checks and before boarding, this key advertising medium serves as the last line of defense and prime sprint area for offshore duty-free shopping. The lightboxes in this area are adjacent to the duty-free store entrances and internal passages, directly serving the large flow of passengers about to leave the island.

After remote stand flight passengers arrive at the terminal by shuttle bus, they need to pass through a relatively long corridor to enter the main terminal's arrival hall. The convergence point is precisely the throat area where this corridor connects to the main hall, where all the remote stand passenger flows naturally form a bottleneck, expanding from narrow to wide and from linear to planar.

In the waiting areas of the concourses on the third-floor departure hall, the totem light boxes are not standing independently, but are ingeniously integrated with the seating arrangements. With passengers at a short viewing distance and spending a long time there, they can easily see the exquisite images by looking up, which readily evokes passengers' emotional resonance and cultural identification.

Located in the core area of the duty-free commercial zone for domestic departures at T2, travelers spend a long time there, and the dwell time is fully utilized for continuous and effective exposure to stimulate potential shopping desires, covering 100% of domestic departure travelers at T2.

Located right next to the security checkpoint exit, it is the first spot visible to passengers as they exit the security channel, covering 100% of all domestic departing passengers checking in on the third floor, ensuring high-frequency exposure of the brand information.

This booth is located on the third floor, in the core passage before the departure security check, adjacent to the transition area between the check-in area and the security checkpoint. Passengers can face the booth directly without having to detour, with no diversion of passenger flow or visual obstruction, making it a true mandatory contact point.

Lightbox media is located on the key movement line where passengers transition from check-in to security and waiting areas. Unlike the extended stay in the ticketing hall, the core logic of corridor media lies in high-frequency interception and dynamic accompaniment.

The domestic departure ticketing hall is the first stop for passengers to begin their journey, and it is also the core area with the highest density of people and relatively long dwell times. With its grand scale, bright visual presentation, and high coverage, it constitutes a highly significant gateway image in the airport advertising ecosystem.