Media Resources

The media suite consists of 13 LCD screens strategically arranged throughout the T7 terminal's check-in area, boarding gate waiting areas, as well as retail and dining zones, achieving high-frequency exposure at multiple key touchpoints along passenger flows, covering 100% of departing and domestic arriving passengers at the T7 terminal.

The screen faces the direction passengers are moving and is located at the first visual point after TSA security. It covers 100% of departing passengers, who can clearly see it on their way to premium dining and retail areas, the exclusive British Airways Club Lounge, and the boarding gate waiting areas.

LED screens not only serve the basic function of real-time flight information updates, but also, through carefully designed layouts and color management, use LED media to showcase products to high-net-worth travelers, creating an efficient and technologically sophisticated passenger experience environment.

Located above or on the side facade of the only main entrance of Terminal 2, it is directly facing the mandatory route into the terminal from Airport Expressway, Airport Avenue, and Renmin East Road. All vehicles and passengers heading to the T2 departure level must pass through this point before entering the terminal, creating a scenario of 100% guaranteed exposure.

The core connecting corridor between Terminal 4 and the Integrated Transportation Center is the essential passage for all arriving international and domestic passengers heading to the subway, buses, taxis, and private car pick-up areas. It serves over 60,000 passengers daily, truly achieving 'reach every arriving passenger without omission.'

As an important transition point for passengers to conclude their air journey and move onto ground transportation, the average dwell time here is 8–15 minutes. Attention is focused and the environment is relatively enclosed, creating an efficient golden window for brand messaging.

As the newest smart hub at Hangzhou Airport, Terminal 4 has seen a continuous rise in daily passenger flow. Its departure level brings together a large number of business elites, high-net-worth families, and international transit passengers, allowing for strong brand penetration and deep memorability during the travel initiation stage when passengers are highly focused.

This media is located on the mandatory route that travelers take after checking in and before entering the security checkpoint, vertically covering people waiting in line and passing through, reaching over 100,000 people daily, with more than 65% being high-net-worth business and leisure travelers.