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- Media Map
| Area：Guangzhou | Type：airport | Frequency：320 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：5s |
| Location：T2 International Baggage Claim | Min Qty：10 | Operating Time：0-24o'clock |
| Size：2.21×1.24×2面 | Min Period：week |
Located directly above/adjacent to the baggage carousel in the international arrivals baggage claim hall of Terminal 2, this high-definition digital screen media sits in the prime golden viewing area next to the baggage carousel. It is a must-pass golden advertising spot for international inbound travelers, emphasizing long-duration forced exposure, precise reach to high-end audiences, and dynamic visual reinforcement. It is a core port media for brands targeting high-net-worth international travelers.
Exclusively occupying the core closed-loop area of international arrivals baggage claim in T2, all inbound travelers must pass, stop, and view, with no diversion or detour, achieving 100% full-area precise reach and securing the final mile of communication for international arrivals. Travelers wait for their luggage for an average of 15–30 minutes, during which they are in a state of idle attention, making it a golden window of focused observation. At close range, the screen is unobstructed at eye level, ensuring active engagement with the content and an effective exposure duration far exceeding other spots in the terminal, creating strong memory penetration.
The close-range, high-visual-impact screen is 3–8 meters from travelers, with clear, eye-catching imagery, unobstructed view, and highly noticeable, multi-screen synchronized playback forming a panoramic brand network throughout international arrivals. It supports video, GIFs, and multilingual content. Dynamic displays offer stronger visual impact and higher memorability than traditional lightboxes, efficiently reaching long-staying viewers with forced exposure, with effective attention time three to five times that of regular media advertisements.
Annually, it stably reaches over ten million high-end cross-border travelers, with a daily average of 55,000–58,000 people and peak traffic exceeding 60,000. The international baggage claim hall is the only entry route with no alternative paths and no passenger diversion, ensuring 100% exposure and zero omissions. The brand impression and impact are significantly stronger.
Being in a semi-enclosed baggage claim hall with no external information interference, passengers are psychologically relaxed while waiting, making them highly receptive to advertising information with low resistance. The efficiency of message dissemination far exceeds that of open spaces. Videos are looped for 5–15 seconds, with a single screen being played up to 320 times per day. High-frequency, high-intensity exposure effectively reinforces brand memory and improves marketing conversion rates, precisely targeting international inbound passenger flow with high reach efficiency.
The baggage carousel LED embodies six core values: reaching high-net-worth audiences, mandatory exposure, long dwell time, dynamic immersion, scenario conversion, and authoritative endorsement, forming a strategic investment target for high-end brands. It provides brands with long-term, stable, high-return communication investments. Campaigns immediately enhance brand positioning and trustworthiness, making it an essential strategic media for establishing a high-end market presence in South China and an international image.
Utilizing high-definition LED with a 176° wide viewing angle, the screen delivers clear images and saturated colors. Positioned at parallel eye level, it provides a strong visual impact when viewed up close. Rowed installations create a striking media matrix, ensuring brand messages are unavoidable and mandatorily reached. This builds a threefold investment return system of traffic certainty, conversion efficiency, and asset appreciation, offering brands and investors high-efficiency and high-premium core value.
LED is a top-tier media asset encompassing six core values: traffic, scenario, audience, efficacy, scarcity, and appreciation. With massive, stable passenger flow, 100% mandatory exposure, high-end accurate audiences, long-duration exposure, high frequency and high conversion, scarcity and monopoly, and long-term appreciation, it serves as a golden investment target for brands' cross-border marketing and global expansion.
